Monday, May 17, 2010

NATIONWIDE HOMES FEATURED ON ABC

I gave up an hour of my favorite show last night to watch ABC’s Extreme Makeover Home Edition and I think that maybe I should have just recorded it instead.

To say that I was a little disappointed is an understatement.

UPDATE ALERT: CLICK HERE to watch the show on HULU

The family’s story was indeed one of the most tear jerking ones ever to air on the show but the main theme of the show has always been the way the house is built and furnished to help the featured family.  I’ve watched shows where the house is being built, Ty Pennington, the host, showing the family through it and pointing out feature after feature to both them and the audience.  There was a little of that last night but there was absolutely no excitement by the show about the home not only being modular but a very unique one.

Nationwide Extreme

It was a little confusing when they talked about Nationwide Homes’ efforts in helping the family and if you happened to turn your head for the 20 seconds they featured the factory or the less than a minute that showed the modules being installed, you would not have had a clue that it was a factory built home.

The wonderful scenes showing the football field house makeover, the singing by the fireplace and a couple of other ones was quite a tribute to a wonderful man and his family but it seemed to go on forever.  Enough with the hugs and speeches.

Our industry had a chance to really shine on this show but the way it was edited by ABC cut Nationwide Homes’ and for that matter, all modular factories, efforts to show the audience the true efficiency and skill sets that modular brings to the table.

Now it is on Nationwide’s shoulders alone to promote this house which featured things I had heard of but had never seen in a house before like the automatic interior door openers and the built-in track system for helping the father keep his independence.

This project took a long time from initial contact to fruition with tons of hours of design and construction by Nationwide but NONE of those efforts were mentioned in the show.

Too bad…it could have been a big boost to our industry.

6 comments:

Anonymous said...

Amen Coach, amen.

Anonymous said...

I guess we were watching the same show because I thought it sucked. Even though I don't sell Nationwide houses, I watched it because of what I read on your blog. I think ABC did a terrible job of giving Nationwide the exposure they obviously paid for.
If I built on the east coast, I'd be calling Nationwide today.

Matthew said...

Amazing.. why is it that modular homes get so little respect when they are so incredibly well built? It is up to us to help educate folks until media, such as ABC, is willing to give this industry some positive attention.

Anonymous said...

Matthew, the reason is the industry does not do a good job of promoting itself!!!!
I have been in the industry for 35 years and have been involved in all the major trade associations. None of them has done a good job of promoting the industry. Nor, have many modular operations done a good job. One reason being they try and do everything in-house. None of them will spend money for a PR firm who has proper media contacts and know how to garner multimedia PR. No one is willing to spend money for this, yet will sit back and cry the blues due to lack of business. I hope they know why they do not have business when they look in the mirror.
And why didn't Nationwide get better coverage on ABC - look at Nationwide. Did they have a contract to supply the house? Did they have a clause in their contract stating how they would be mentioned and the amount of time devoted to Nationwide. Did they ask for a free promo spot to promote Nationwide? YOU NEVER GET ANYTHING IN NEGOTIATIONS UNLESS YOU ASK FOR IT.
When I see what transpired it is like Nationwide was simply a material supplier that SOLD the house. Did Nationwide really get paid for the house or did they DONATE it to the family? The answer may tell us why Nationwide did not get great exposure.

Anonymous said...

Nationwide did not get paid one cent for the house it donated. The folks in the plant worked for nothing when working on the Extreme House. The vendors, like West Windows, donated their products and Nationwide Homes built, delivered and their builders as well as the set crews finished the home. Please don't forget that the program is n it about our industry or one manufacture. It was about that wonder family that needed help. I believe it shows a lot that any company would would take on that task knowing that their exposure would be limited as it was for anyone taking part a project like that.
On another note Nationwide or anybody else tells ABC how to edit their shows. Again it's not about anybody but the family in desperate need. By the way Nationwide employees and builders also contributed over $60,0000. to help with a van and payoff of the old house.

Anonymous said...

This really is a shame unfortunately ,Nationwide should do a better job of promoting themselves. I am by no means trying to kick dirt in their faces,but you build an awesome product and nobody knows it. I watched this episode just to see the house because i am currently having a home finished for my family that was built by them.They did an awesome job and the construction material is first rate...maybe they need to jump up and down and tout themselves the way so many HUD code manufacturers do while they "deceive" the public into thinking they build such fabulous homes.I love my new home and will probably never build on site again if at all possible.Anyway, modular factories need to wake up and realize that being great at what you do means nothing if your target demographic doesnt know who you are or why they need you!