Tuesday, May 25, 2010

RITZ CRAFT BUILDS 500th HOME IN NC PLANT

Ritz Craft Homes, one of the best known names in our industry with headquarters in PA, is ready to build their 500th home in their new Rockingham, NC factory.

Paul D. John, President and CEO; Eric John, Vice President

In addition to this achievement is the move of Elite Designer Homes, formerly located on U.S. 1, to the campus of Ritz-Craft Corporation.

“I believe that Elite Designer Homes will become a great asset to our company and I believe that it will benefit those who are looking at modular construction to be able to see the quality in the homes,” said Dale Dixon, general manager of Ritz-Craft Corporation.

Malcom McLester, owner of Elite Designer Homes, is looking forward to the opportunity to better serve customers.

The company is a part of Ritz-Craft Corporation who will sell the modular homes to the individual consumers.


Ritz-Craft itself manufactures the homes, but does not sell them to individuals.

“I am really excited to be a part of the Ritz-Craft community,” said McLester. “It is a tremendous opportunity to reach new customers.”

McLester explained that in the past, Ritz-Craft has had a large volume of people stop in to ask questions about the homes, and prices which the corporation is not able to answer. The move will give McLester the opportunity to answer consumer questions as well as give them a tour of the homes and the facility. The public is also now able to stop in and tour the model homes.

“It is a great opportunity to consolidate our efforts and give better service to our customers,” said McLester. “Ritz-Craft works hard to have a good working relationship with a network of builders.”

15 comments:

Anonymous said...

Hello Coach, did you ever meet the John boys? They are arrogant. If their family hadn't started the business, they would be working as laborers.

Anonymous said...

The shame of it is they pay horribly and don't take care of their employees. Instead they are out buying coporate planes and helicopters and not taking care of the people that brought them success. The term "modular home minimum wage" has long been used to discribe Ritz Craft.

Anonymous said...

Anonymous1 is 100% correct. Neither of these boys would be hired by ANY other modular company as an executive. Their only qualifications are being the son of the founder. The are only qualified to work in the plant, but I am doubtful of their ability to retain that job on a long term basis.

Anonymous said...

And those who do perform are Shackled from leaving, The have sued many a sales person for trying to better themselves. Ask Excel, Design,Pine Grove, Etc..... on how this group likes to be the Bully of the industry. The word was that Paul missed the company Christmas party after the company downsized in 08 to pick up a new plane. If that doesn't send the wrong message what does? Its one thing to be successful, its another to flaunt it like a Rap Star. If you look at how long that Plant has been operational. It looks like it can produce much much more than it is. 500 homes in 6 or 7 years inst that impressive. Most of that was more than likely before the market went down.

Anonymous said...

Coach, I am in a quandry by your blog posting. Is this a NEW FACTORY IN NC? Did Ritz Craft start this factory? Or, is Elite Designer Homes a retail sales operation? When you wrote "The company is a part of Ritz-Craft Corporation who will sell the modular homes to the individual consumers." it read that McLester's business was selling modular homes direct to homebuyers, but McLester did not produce those homes.
Plus, how viable is the Ritz Craft plant in NC? More importantly has it been operational the past months?
Please provide some facts.

Coach said...

To anonymous 4: I should have said a newer plant in NC. And building 500 homes really is something to brag about in this economy.

From what I could gather from the story (link at the end of the article), it would appear that Elite Design Homes is part of Ritz Craft; just like Discovery Homes is part of Palm Harbor.

Anonymous said...

That is the Ritz-Craft way to sell homes locally, the Johns Own the one (Designer Homes) in Mifflinburg, and They have similar operations at all of the other factory locations. It was started as a way to supply homes to the employees, and has turned into a viable business model. It is no coincidence that Elite Designer is selling the 500th home.

Anonymous said...

Coach, I went to the Elite Custom Home Builders web site and found the following in the webs ABOUT US page: "Elite Custom Home Builders is a turn-key residential contracting company dedicated to the most fundamental tenets of customer satisfaction – high quality, design flexibility, expeditious construction cycles, and competitive pricing.

As the Ritz-Craft partner that is local to the manufacturing facility, we have access to several resources that will enhance your home buying experience. All of our customers have access to our display homes at our Rockingham Model Home Center (Model 6201,Durham, and Model 6704, Georgetown) on U.S #1 North, our display homes at our Monroe Model Home Center (Model 6708, Williamsburg; Model 6322, Newport; and Model 6115, Danville), the design aids located in our office, the display home in front of the Ritz-Craft plant (Model 6202, Pinehurst), a design center that features hundreds of installed options, and the plant itself. These resources allow us to demonstrate the flexibility, quality, and workmanship that are a part of every home we build."
It appears as if Elite is nothing more than a retailer who had a retail model home center. The mention Ritz Craft in their web site. Another PR fluff piece to make Ritz Craft look larger than life.

Anonymous said...

I want to echo the statements posted by others regarding the two John boys. They have taken a company created by their father to a state of disrespect and futility. It began when the got "big time itis" building the plant in Michigan. What a millstone around the neck of RitzCraft. Then expanding into NC another big time itis move. When are these MOM AND POP operations going to learn to operate within themselves and that BIGGER IS NOT ALWAYS BETTER! Oh, when the market is hot it does not take much brains to be successful in the modular industry; but, when things are tough it takes a smart, saavy, knowledgeable chief excecutive to keep business coming in and the business going. I do not see JR nor Eric as having what it takes!
PS: Hopefully someone will print out these postings and send them to Paul SR.

Anonymous said...

Hey Coach -- did you ask your friends at Ritz Craft how many years it took them to sell the 500th retail home? And, how many sales lots were involved in thoe 500 sales.
You made it sound like the retail sales center in NC made all those sales and they did them this year.
C'mon Coach explain things a little better!

Anonymous said...

I agree with the comments, but my perspective is different. I see the holes in the product and the lack of attention to detail and loss of quality that is typical of the old mobile home manufacturers.
Unfortunatley, the lack of principles by the John brothers is eroding Ritz Craft to a second tier manufacturer.

Anonymous said...

I came upon this post while searching for reviews of modular home manufacturers. All of the anonymous posters above can say what they want but Ritz-Craft is still operational (three years) after this article, while other operations like Haven homes have fallen by the wayside. They must be doing something right.

Anonymous said...

Whoever is on here complaining and hating on these people,trying to make a business run well and last ,are just jealous stop the hate #positivity key to life ,and by the way if you dont like what they do owell stop commenting hateful antics!I say they are great people!!!#keep up the work Congrats on the 500th one!I still cant believe I ran into these comments after looking at one Sat.

Anonymous said...

The above comments are just that, un-based bias comments. The following are actual verifiable facts: 1) I myself have build close to 1000 Ritzcraft Modular homes on L.I. Many different size Communities of up to 100 homes.
Today, they are all very desirable homes, worth 5 times more than what was paid for them. I am very proud of everyone of them, and so are the almost 1000 homeowners, who made there best investment ever. 2) The John Brothers grew up in the factory in PA. 3) They were continually trained first hand, in the factory, by the 4 founders of Ritz-craft and well known innovators of modular homes in the business. 4) Headed by there father Paul John Sr, well known thru out the industry to be the most knowledgeable, respected, honest and trustworthy man in the industry, and I know personally, that his sons Paul and Eric, are walking in there fathers foot steps.
Sal Grisanzio
Formally North East Modular Homes of L.I.

Anonymous said...

Thank you to Sal- The people above really have no idea what kind of people the johns are. While things were getting bad in the housing market, the invested in things that would make them different from other manufacturers. I dont think you will find another manufacturer out there who has the tools and services that they can offer. They did invest in planes. 1: for recreation (if you had the money wouldnt you do it? ) 2: For business. it speaks volumes to a large builder when they say that can come pick them up in a plane instead of make them drive for hours and hours. And at this point they have built over 10,000 homes. They are well aware of what they are doing. And they may not pay their plant workers the best but they treat them better than any place I know. when. They have a business to run. when Paul senior retired he gave each person in the plant 100 dollars for every year they worked for him. If only you people would be more like them.