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Saturday, June 12, 2010

MSI BECOMES MSI Plus

When you own a factory has problems and can't continue to run a profitable business, what do you do? Why you sell it to yourself under a different name, put in some state money along with some new investors and Viola!, you have a new business.

From what I can gather from my sources, that appears to be what happened to MSI in Selinsgrove, PA. About 6 months ago they were MSI of PA and now they're MSI Plus! The story on the street is that new owners took over and have built 15 homes since the change this May. That's a good start for for any manufacturer. One month = 15 homes. They are going to increase their factory staff to 60 from the current 37.

But an interesting thing happened when I Googled MSI Plus. The old MSI site showed up. If you are located in the old MSI plant, are using their machinery and hired their line workers but wanted to use it as a platform for a new modular plant, why on earth would you keep the same name and website?

Does anyone have a handle on what is happening with the new MSI Plus and is it really a completely different company that is just too cheap to change the name and website?

UPDATE: Here is a link to PA Governor Rendell's press release about the MSI Plus loan guarantee. Click Here

14 comments:

Anonymous said...

Sounds just like Excel modular homes. Did MSI Plus leave all their suppliers and contest winner out to dry too?

Anonymous said...

Who is worried about MSI anyway? They never had been a key player in the modular market in PA and from reading your blog I doubt they ever will be. Unfortunately just another mod company in PA.

Anonymous said...

MSI Plus - plus what?

Anonymous said...

Who really cares about another small modular company in PA? This company plays no major role in the modular industry so who really cares what they are doing.
On the other hand I regret anyone who may lose their job but we have too many of these small modular companies all going for the same small share of the market that modulars garner every year.
It is good for the industry if some of these companies would bite the dust!

Chuck said...

Why can't we just give the new "MSI Plus" a chance and wish them well. With the economy the way it is, lets just be happy that they are still open and giving workers the opportunity to have a job. The readers on this site always rush to critize the plants that remain open and employ good hard workers employees.
Good luck to the new "MSI Plus" and here is one reader hoping that you survive and flouish for years to come.

Coach said...

I agree with Chuck that we should give the "new" MSI Plus a chance to get on their feet and be profitable so that the employees have good jobs and the builders get good homes.

I still question why they are keeping links to the "old" MSI instead of creating a new company. I would rather they had called it Joe's Custom Modular Homes than MSI Plus.

Anonymous said...

There really isn't anything new in modular housing. That's why you see the same people doing business under different names when they lose their first business. It takes a lot of money to get a factory started along with a sales department and then it's the same guys doing things the same way they did it before. I can't see MSI Plus doing anything unique or different. Might as well keep the old website and management because it will fail also.

Anonymous said...

MSI + going into the mod business at this time = another mod failure.

Jesse said...

Should find out the truth before speaking. The old owners are not apart of MSI Plus and the name was kept because they asked the workers what they thought instead of just being a non informative owners they have been putting out homes that are way better than the past they are using new ideas to change the old image so in ten years come see us. P.S. about the suppliers when you buy some thing you dont pay the old debt. So all the people who do not care about the little guy thats great staying little and making a living is what this company is about small but good. P.S. if you are throwing rocks its probably because your company is not going to make it and need to blame someone else Good Luck MSI PLUS

Anonymous said...

Coach, did you even bother to read the link you posted from Governor Rendell? Rather slanderous angle you took on the new company, Durabuilt Homes. Have some pride and post credible information. If you don't know the truth, why post and blog about it? It demeans your credibility.

Coach said...

I did read the Gov's article and it stated Durabuilt Homes bought the assets of MSI. My question is still valid, if they wanted a truly new start, why didn't they name it Durabuilt Homes instead of MSI Plus? That just begs people to ask what is different from the old MSI.

The people that submitted comments were tougher on MSI Plus than anything written in the article.

Anonymous said...

I have dealt with MSI and MSI Plus for over 10 years and I have confidence in this Company (enough to build & sell there houses) and highly reccomend them. And as a small company myself and the other comment above Small BUSNIESS is what runs most of this country ! Local- Delaware County Builder Scott Brady Construction

Anonymous said...

MSI is out of business and I am stuck with a modular home with many defects. I wouldn't buy from MSI, MSI Plus or the new company durabilt homes. Something is fishy if durabuilt is using MSI site and name.

Anonymous said...

Any updates on Durabuilt? A local builder uses them, and we were thinking about using them for our modular...