Tuesday, March 15, 2011


In memory of Jerry Rouleau – July 26, 1948 – March 15, 2011

As many of you know Jerry Rouleau has been battling cancer for the past two years.  On Tuesday morning, March 15, 2011, at 5:30 am EST Jerry’s struggle ended.  He died surrounded by his family at St. Francis Hospital.  Jerry is survived by his wife, Valerie; his sons, Jason and Scott and Scott’s wife, Amber; his daughter, Kerry, three sisters and numerous grandchildren, cousins, nieces and nephews.

Few people I’ve known have had the opportunity to touch as many lives in such a gracious and endearing way as Jerry Rouleau.  Whether in business or in other aspects of his life, Jerry had a way of inspiring everyone around him.  You never left Jerry’s presence without feeling better about yourself, and that is a truly remarkable characteristic, one worth emulating.

Those of you who met Jerry through this program know him as the founder of BuilderRadio and The Selling More Homes Podcast, which he co-hosted with me for over three years.
Before BuilderRadio, though, Jerry had been involved in the housing industry for over 25 years as President of J. Rouleau & Associates, offering public relations, sales and marketing resources and consulting to builders, housing companies and building product suppliers.

During his career, Jerry has spoken personally to over 8,000 industry professionals who have attended his seminars & workshops.  He’s shared the stage with most of the industry’s best-known speakers and trainers, and even had the honor of appearing with Earl Nightingale. In addition, he is the author of Selling New Homes: Sales & Marketing Workbook for Million-Dollar Producers, Selling More Homes the Easy Way, The Insider’s Guide to Selling More Homes, and the eBook, Selling More Homes the Easy Way, Part 2.

Jerry was an active member of the National Association of Home Builders and was a regular speaker at the NAHB’s International Builder Show for the past several years.  He was also active in the Building Systems Councils and was a recipient of the coveted S.A. Walters Chairman’s Award.  This past January, the National Sales and Marketing Council’s Institute of Residential Marketing awarded Jerry with the Friends of the Institute award for his years of support and contributions.

After having lost his wife, Jan, to cancer 10 years ago, Jerry created Jan’s House of Hope, a fund raising project which involved building a 3,100 sq. ft. home on a barge – complete with 3 car garage, car in the driveway and fenced in landscaped yard –which toured seven cities on the east coast. The tour generated over $15 million of publicity for cancer awareness in a two-month period.

For those of us with whom Jerry shared his vision for BuilderRadio and Selling More Homes Media, our task is to continue to build on the foundation he laid for us.  It’s with profound gratitude to Jerry – and a deep sense of loss – that we’ll continue this program in his honor.

In honoring Jerry’s wishes, there will be no funeral services.  His family will hold a “Celebration of His Life” in the near future.  It was Jerry’s wish that memorial donations be made to St. Francis Hospital, 8th Floor Oncology/Hospice Floor, c/o Nurse Manager Cindy Climer, RN, MS, OCN, 114 Woodland Street, Hartford, CT 06105, so current and future patients and their families may be helped, as he had been helped.

Reprinted from Builder Radio.com

To Jerry's family, all of us at Modular Home Builder and all our readers will miss his upbeat attitude and pleasant smile.   May he rest in Peace with the Lord.


Merls said...

I have known very few men as great as Jerry in this business. He was a great listener, mentor and leader in our business. His ability to talk both the builder's and manufacturer's sides of the business and meld them in a way to make my Builder seminars, round table discussions, and meetings worth every minute. I will miss you.

Anonymous said...

A really fantastic individual! Always went out of his way to help you be sucessful. He just really seemed to enjoy life.

Anonymous said...

Dear Coach,

I am sorry for the loss of your friend. You wrote a very honoring and kind article.