Monday, April 25, 2011


I got the email from Nationwide Homes that their house was to be featured on last night's Extreme Makeover Home Edition.  I was excited that our industry was going to get a third exposure on the award winning show.  Nationwide Homes built the first modular ever for the show but I was a little upset that the show didn't do a good good of presenting modular construction.

Excel Homes was up to bat next and it was a little better but the entire project was plagued with torrential rains that almost derailed the project from being completed on time.

So, yes, I was excited to see what the third installment of modular construction would look like to potential new home buyers.  I watched in disbelief as the house modules were put into place without a single mention of it being a modular from Nationwide Homes.  Then to great horror, the units that were delivered were shells!  They were the barest of modular construction with all electrical, plumbing, insulation, drywall, flooring and everything else left for the builders to do on site.

What kind of message is this sending to people looking at modular housing?  They now have the impression that they only get the sticks and roof when they buy a home from a modular factory.

I watched until the next commercial and turned off the TV.  This really sucked!

I really hope Nationwide Homes and Excel Homes have learned their lessons and will never, ever help this show with another house.


Chris T said...

I watched the show and I agree with you. It was painful to watch. And did you see the faces on those kids when Ty told them they were going to Hollywood and not Disney World?

I hope nobody that was thinking of a buying a modular home watched the show. Shame on you Nationwide.

Anonymous said...

Shame on all of you for not checking all facts before you ran off at the mouth. The builder of that home is a friend of mine and he informed me that Extreme Makeover WANTED only the shells so that they could do other things that they needed on site ( like special electric connections, special wall layouts, etc. Nationwide only provided what Extreme Makeover wanted! The reason is that they were doing a lot of the work on site because of the house design ( blame the architects on that one!). In fact, if you did not watch closely, you did not even notice the boxes being set! So before you guys start throwing darts, I suggest you check all concerned about this matter. A call to Trademark Construction could have answered all of your questions before you started spitting out the garbage. And they wonder whats wrong with this industry!

Coach said...

I think Trademark should be commended on the fine job they did for the family.

My biggest problem with the whole thing is that Nationwide sent out an email blast inviting everyone on their mailing list to watch the show and it turned out to be a bust.

Why can't any factory get credit from EMHE for their efforts? And why did EMHE want just a shell? I'm sure Nationwide has done special wiring and unique walls in the past and is up to any challenge given them. They are a good company.

I've been in this industry for many years and there have only been a handful of homes that my factories couldn't build for a home owner. Most involved architects that thought the wilder the design, the better.

I wasn't throwing darts, I was shooting bullets at EMHE.

Anonymous said...

I don't care what the tv show wanted ANY RESPECTABLE modular company would have said NO to providing only a shell. If Nationwide had any guts they would have said we will supply you a modular home just the way they normally come out of our factory or go to someone else.
Providing a shell is nothing more than being a Lowe's or other building material supplier. All the mod company becomes is a framer.
Shame on Nationwide and those who want to stick up for them because they did not have the courage to say no to something that goes against the grain. Was it worth being a framer? Did they get good PR from this? Did it make them stand head and shoulders above their competition. NO - NO and NO.
Coach, you wrote the correct epitath regardless of what other naysayers may post.

Anonymous said...

So Nationwide says NO and then EMHE dumps them for any future deals. It was a rush matter on the boxes and from what I understand, the EMHE crew did not really know what they wanted to do as far as electrical work goes until they actually started on the house and talked to the family. It's this attitude that we as modular people are better than the stick buiders is what is driving these guys back to the stick framing. Don't forget, the modular plant does not get paid for these units! Maybe we need some more naysayers in this industry to show the modular people that there are in fact other alternatives available to the industry.

Anonymous said...

The truth of the matter is that Trademark wanted to do this house as stick built but when they ran up against a deadline with EMHE, they turned to Nationwide to save the day. The units were not donated but sold to Trademark at cost, they same as if they had gone to Lowe's for the lumber. Modular housing is the absolute best alternative to stick built housing and the only a few builders that go back to stick building after they've tried modular construction. I'm not sure where you get your information about the modular process but even on it's worst day, it's a match for any site built home.
I happen to know all the parties involved including the people at EMHE. They were very impressed with Trademark.