Monday, July 25, 2011


Green costs more, and today's already-skittish potential home buyers are not willing to shell out more cash for a greener standard of living.

"I believe that buyers appreciate 'green' features, but they are not yet ready to pay extra for them," Bob Parris, broker/owner of Manchester Realty in the Chicago area.

There is no question that Americans are more aware of and more receptive to the green movement than ever before, but green home features are still extremely costly, and while some can, over time, lower energy costs, it's often over a long period of time, and to many, not worth the up front cash right now.

I know of several modular home factories that have Energy Star programs in place with everything from design to final home rating and everything in between but even here the new home buyer is starting to question why they need to spend thousands of dollars to save a couple of hundred a year, knowing that they might not be in the house long enough to see any rewards or savings.

There are a lot of products used in homes today that are more energy efficient right out of the box than there ever has been before and some of these are now standard features with modular home factories, like windows, doors, insulation and roofing.

Will the new home buyer embrace eco-friendly homes if the price is too high?  I doubt it.


William said...

With GREEN it is ALWAYS THE PAYBACK. Unfortunately for all that I have seen the payback is way to far in the future for most homebuyers to seriously consider many of the benefits (what they tout as benefits) of going green.
The only way green will gain a large share of the market is for homebuilders - including modular manufacturers - to look at their markups on the green products. And I might add this also goes for the manufacturers of green products. I think all of those in the supply chain, with the manufacturers and builders, saw GREEN BUILDING as a simple way to ADD MORE GREEN TO THEIR POCKETBOOK. And to me that is the real meaning of GOING GREEN.

Builder Bob said...

I haven't had anyone ask if my houses were green in some time now. All they want to know is if I can help them get a mortgage.

SPeterson said...

William, you are so correct.

"Going green" and the "Green Movement" are what I call "Feel Goods".

You feel good because you are thinking of going green...but that's where the "feel good" feeling stops. When you feel the green leaving your pocket, you then feel "Gone Green".

"Green" should be left for the re-use and recycling of building materials, much like Habitat for Humanity's "Re-Hab" stores. Now that's green everybody can get their hands on!

Modular Home Place said...

Last weekend my wife and I went camping. My wife overheard a green weenie talking to her daughter. The green weenie told her daughter that she could not use the electric hand dryer because it used too much electricity.

Three hours later the green weenie drove by our camp site in a gas guzzling mini SUV.

My point - building green is about image to many who really don't practice what they preach. I am sure if an energy audit was performed on greenies home, it would be leaky, poorly insulated with a crappy heating system. They spent their money on the SUV.

Anonymous said...

Green is dead and will continue to be as long as the housing market sucks.