Tuesday, October 11, 2011


Have you tried to use YouTube for Construction Marketing?

October 6, 2011 by Don Ogden
Using YouTube as part of your construction marketing plan is a free and easy way to differentiate your business from the competition. Here are two examples;

Recently, I was visiting a job site and we had trusses being delivered. I took out my Android phone and took a video of the trusses being placed on the plate line with a boomtruck. I thought it was interesting because the crane operator was able to place the trusses without having a helper guide them into place. I have a YouTube account . So, I uploaded the video to YouTube. When I got home, I opened the video and used a few tools in YouTube to edit the video. I eliminated the unsteady shaking, added a title, and added a musical sound track. It took about an hour. Check it Out!  It is really easy to share click Truss Delivery or go to my new YouTube Channel, donogdenblog.

Another example is the short video that uses as a promotion. It was created using an animation program. Then, it was posted on YouTube. Now, Loman is able to link to the video in emails, webpages, Twitter, or any place that allows the posting of a link. Check out the video Construction Network or go to the LomanBiz Channel.

YouTube is very easy to use, it is free, and it is fun. Try sharing links to videos on YouTube (use videos you like that were created by others or try creating your own). Try attaching video links  to your emails. Also,  post a comment on the videos in YouTube. People don’t put videos on YouTube because they want to be ignored! I also suggest that you subscribe to a few channels. By subscribing, you get new videos emailed to you when they are uploaded. Make YouTube part of your Construction Marketing Plan.

1 comment:

Anonymous said...

Here is the link to my first modular youtube video. I used a simple digital camera with a large sd card. I picked one spot and photographed stop action. Hey, over 16,000 views is not bad.... I wish I had that many customers!