Wednesday, December 7, 2011


After the real estate market crashed and the recession began, many industry experts projected that construction would turn to more energy efficient and environmentally friendly housing. The essence of green design means more efficient homes that typically need less square footage. From an economic view, smaller would mean more affordable, as well. As new construction moves away from the McMansions of yesterday, they're not going smaller, they're going boxier.

Many new home buyers are willing to give up “sustainable and green” options and even their full custom designed homes but just about all of them want a lot of square footage.  They are also willing to give up a lot of other options just to get the extra room. 

Modular home builders could be in the best position to go after this market.  Many floorplans offered by factories show huge boxes.  Four modules in a center hall colonial layout are rampant among modular factories as these used to be the mainstay for them.

The biggest advantage modular offers with this type of house is that just about everything can be added at the factory including fire suppression systems, custom kitchens with appliances installed and lots of other options that buyers will choose in lieu of those costly green and sustainable items.   An added bonus is that banks aren’t loaning money for better insulation or expensive green HVAC systems but will look at the amount of square feet in the home as a basis for the loan.

A home must have a kitchen and a couple of bathrooms but beyond that, everything else is just open floor space and everyone knows that empty square footage is cheaper than a kitchen or bath.

Now is the time to dust off those old box style 2 story home plans, add a few upscale options and feature it on your website with a lowball price.  I’ve seen the modular builders retailing these homes at less than $90 a sq ft in some areas. 


Anonymous said...


I love ya, but you need to make up your mind. I thought the modular mansion or mc mansion were dead. No people are willing to jump off the free train, that never left the station, to get more space to live in. People alway want space. Maybe the kids or mom are coming to town or never left.

Anonymous said...

I agree with Coach. It seems that everyone I've talked to about buying a new home lately really doesn't care about how my homes help save the environment. That are now asking how big a home can they build for their budgeted dollars.

An in all honesty, I would rather build the simple big box than a house with several roof pitches, bump-outs and tags. Cost effective.