Friday, January 6, 2012

THE REASON FOR LOW INNOVATION IN THE MODULAR HOME INDUSTRY


Every year, every month and even every day, people in the modular home industry are meeting to discuss how to be more innovative and productive when it comes to building modular homes.

You attend motivational meetings, read books like David Allen’s Get Things Done or try one of the other myriad of fad ideas to get our brains stimulated…but none of them work as well as you would like.

The reason is simple:  you don’t want to get more done.

You’re afraid.  Getting more done would mean exposing yourself to considerable risk, to crossing bridges and to putting new ideas and products into the world.  And all that means you risk failure.

For most of you, “getting things done” means FAILURE.


Very few modular home factories actually produce anything new.  They simply rework what they’ve been doing for years.  Other factories put in the research, do all the ground work and then they put their ideas on the shelf because they either fear failure or they are afraid that one of their competitors will copy it.

There are modular home factories that come up with a new product ideas, do everything necessary to bring them to the market and sometimes actually succeed.   

All American Homes and Excel Homes both researched new building methods are building LEED residential units.

Nationwide Homes planned, designed and built Care Cottages for ADA and Hospice use.

Franklin Homes went above and beyond when it designed a scale model of the units they were building for a big multi-family project just to ensure that everything went smoothly.

Until you quiet the resistance and commit to actually shipping things that matter, all the productivity tips in the world aren't going to make a real difference. And, it turns out, once you do make the commitment, the productivity tips aren't that needed.

You don't need a new plan for 2012. You need a commitment.



2 comments:

William said...

Now let me guess Coach -- you are using some reverse psychology with your “getting things done” means FAILURE" statement to get across your point -- right?
However, you are 100% correct when you wrote "Very few modular home factories actually produce anything new." If you had the time, money and mental/physical capabilities to research every modular companies Design Collections for the past 10 years I think we would all agree you would find less than 10% of the Collections are new - meaning added within the past 12-18 months.
Covers may change, model names may change and some specifications may change (most I might add necessitated by code changes) but designs and plans are pretty much the standard year in/year out.

Anonymous said...

Coach, I'm not sure what you want the modular home factories to do. Are you asking them to reinvent the way they build their homes, change materials to more expensive stuff or maybe become tree huggers like some of those people you are always pointing to us?
If you mean that the factories should embrace some of the new procedures and eco-friendly things that everyone wants today; good luck with that.