Tuesday, February 14, 2012


Last year I wrote an article about a sales rep sending a letter to one of the builders that reads Modular Home builder and took him to task for his dumb way of asking for the builder's business.

This year's crop of sales reps is not looking any better.  Here is an actual letter sent from an East Coast sales rep to a modular home builder asking him to change factory.  It has all the marketing finesse of a dead possum. 

Check it out and then ask yourself if his Sales Manager actually reads what is being sent out.

Dear modular home builder,
Are you looking for an alternative product line or in need of a complete change of direction?
  • Would you like to have a more competitive price point without having to compromise quality?
  • Is your current manufacturer lacking in customer service before, during and after the sale?
  • Would you like to take your business to the next level but, need a better more reliable support system?
XXXXXXXXXXX, Inc. may be the answer, check it out at xxxxxxx.com and give me a call on my direct line XXX-XXX-XXXX.
I look forward to hearing from you!

Modular Sales Representative

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