Saturday, March 10, 2012

Keep Your Slogan Short and Sweet

I'm a big believer in the KISS system.  Nothing you do in business should be so complicated that the only person knowing what you do is you!  If you can't get your business' theme across to your prospects quickly and accurately, they will begin to wander away from your message and probably go to someone else.
When getting your message out there, try to think like the billboard companies.  Keep your message to SEVEN WORDS OR LESS!

Nike's Greatest Slogan

Stop for a minute and try to describe your business in seven words that anyone could understand.  It's not as easy as it sounds.  Try it!

Here are some good examples:
Every one of these is a real slogan!

These are just a couple of examples of KISS.  If you can create a slogan for your business that quickly reflects your core values, put it on everything; business cards, trucks, advertising...everything.  People will relate you and your slogan when the topic of homes comes up.

If your company has a great slogan and you would like me to include it in this article, EMAIL me today.


Scott said...

Handcrafted Homes - "A Better Way to Build"

Scott said...

Handcrafted Homes - "A Better Way to Build"