Friday, June 22, 2012

Preparing for the Obese New Home Buyer

In a study released by the CDC and Duke University, 42% of all Americans will be obese by 2030...that's only 18 years from now folks.  Adding to the problem will be the 10% of the population that will be morbidly obese.

The public health implications are staggering. Overweight and obesity is linked to many chronic diseases including cardiovascular disease, hypertension, and cancer. The economic burden obesity puts on the health care system amounts to about $147 billion dollars a year, or 9% of annual medical costs.

My city has a population of 60,000 people.  We have 5 Chinese buffets, 4 American buffets, 2 Pizza buffets and even a Mexican buffet.  58% of all school children are eligible for the free or reduced lunch program.  Participation by children in sports activities has dropped dramatically over the past decade.  Going to the mall or shopping in WalMart is always discouraging when I see hundreds of obese children there, some even have oxygen tanks with them.

So what does all this mean to the modular housing factory and new home builder?

It simply means that what was once something that nobody wanted to talk about is now front and center and our industry needs to introduce products into our homes to help this group of people. 

Here are just some of the things that you could be adding to homes right now:

36" wide Interior doors
8' wide sliding patio doors
Installing push pads for doors and alarms
ADA showers
ADA toilets and grab bars
Expandable toilet seats capable of holding a 1,000 pound person

1 comment:

James Studden said...

Modcaoch, thank you for exposing America's dirty little worst kept secret. We all know that there are really fat people out there and I'll bet none of them want to be but if a builder can do anything to help make their life a little easier, then I say go for it.