Monday, November 12, 2012

25 Reasons People Want to Build a New Home

Every modular home builder is looking for new home buyers but do you really think that they grow on trees? You've got to develop a marketing plan and work it to get more sales. Below are 25 reasons most people want to build a new home. I'm sure there are many others like the recent disaster in the east.

Looking for new home buyers
If you take just one of these reasons and market to the people that it effects, you will see a sale or two. Then go to the next one and the next one until you addressed the entire list and then start over again. Not only will you become acutely aware of what people want, you will make sales.

  1. To become more comfortable, even a bit more
  2. To attract praise – because almost everybody loves it
  3. To increase enjoyment – of life, of business, of virtually anything
  4. To possess things of beauty – because they nourish the soul
  5. To keep up with the Joneses – there are Joneses in everybody’s lives
  6. To feel opulent – a rare, but valid reason to make a purchase
  7. To become more efficient – because efficiency saves time
  8. To escape or avoid pain – which is an easy path to making a sale
  9. To protect their possessions – because they worked hard to get them
  10. To be in style – because few people enjoy being out of style
  11. To access opportunities – because they open the doors to good things
  12. To express love – one of the noblest reasons to make any purchase
  13. To feel safe – because security is a basic human need
  14. To conserve energy – their own or their planet’s sources of energy
  15. To save time -- because they know time is more valuable than money
  16. To protect their family – tapping into another basic human need
  17. To feel superior – which is why status symbols are sought after
  18. To be excited – because people need excitement in a humdrum life
  19. To satisfy an impulse – a basic reason behind a multitude of purchases
  20. To save money – the most important reason to 14% of the population
  21. To be individual – because all of us are, and some of us need assurance
  22. To gain convenience – because simplicity makes life easier
  23. To leave a legacy – because that’s a way to live forever
  24. To expand because of a growing family
  25. To downsize to an empty nest

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