Tuesday, July 2, 2013

Every Modular Home Builder Needs a Good Slogan

Every business should have a slogan.  The modular housing business is no different.  Slogans should never be more than 7 words.  That's the most people usually remember on a billboard, a company vehicle or when they skim through a magazine.

Some are a part of our culture:
"Always Be Prepared", (Boy Scouts of America)
"Save Money...Live Better", (Walmart)
"The Happiest Place on Earth", (Disneyland)

Modular manufacturer's have slogans too.  They aren't part of our culture yet, but who knows, they might be some day.  Here are a couple of their slogans.
"Construction Simplified" (DeLuxe Building Systems)
"Affordable Luxury from Simplex Homes" (Simplex Homes)
"Are You Ready to Excel?" (Excel Modular Homes)
"Bring Your Dream Home to Life" (Blu Homes)
"Craftsmen Building the American Dream" (Ritz Craft Corporation)
And then there are contractors that use slogans.  Some work and some should be taken off the sides of their trucks.
"We Wire the Best, Repair the Rest" (Electrician in PA)
"Let Peake Look at your Leak" (Peake Plumbing in UT) my favorite!
"Great Homes for Great People" (Builder in OH)
"Another Brick in the Wall" (Masonry contractor in VA)
"Discount Remodeling for Cheap People" (Remodeler in PA)
There's a million of them out there.  Look at your slogan. If you don't have one or think you need a new one, here are some helpful tips.

Guidelines To Creating Great Slogan

Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied.

Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.

Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.

Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart through their creative and original tagline or slogan.

Keep it simple. Use proven words and short keywords. One word is usually not enough.

Do you think you have a good slogan?  If you do, make sure it's on your business cards, your trucks, your print ads, your website, social media and anywhere else you can find to put it.

If people have to sit and think about what it means, then it's not right for you.  It should be quick and either make them smile, laugh or connect to their personal situation.

Never use something like this for a slogan:
"Ready to Build Your New House?  Call Us Because We Give Good Prices"

1 comment:

Home Builders said...

Communication is also an integral part and this is what keeps the business going. When there is clear and concise communication, it closes any gap and eliminates any problems in the process.Choosing a good home builder is often a challenging task.