Tuesday, October 1, 2013

No Cigar for this Modular Home Builder in NY

I really like to see modular home builders use social media and YouTube to further their business and have featured quite a few over the years but today I came across a modular home builder from NY that should quickly take down his YouTube video. It's that bad.

Santucci Construction Corp in Cortland Manor, NY simply took a Power Point presentation and put it up as an advertisement on YouTube. Not only is it tacky, it's boring. People don't want to read page after page of bullet points.

Please, if anyone knows these builders, tell them that they need to hire a teenager for less than $100 to put together something that people will actually want to watch. There are no pictures of houses, no floor plans, no nothing! I would pay to see just one big picture of a modular home they built.

I'm sure they are good modular home builders but if this is their attempt to get someone to call and make an appointment, their cell phones will probably never ring.


Anonymous said...

I don't know who Santucci is but I agree that this type of ad is so 1980's. With everything that's out there to look at on Facebook and Youtube, why would someone put this poorly done presentation on the Internet?

Anonymous said...

I agree with what you are saying about the Youtube, FB, Twitter, etc. social media uses by builders. They need to get into the “next generation” way of thinking about advertising. I can say that I have had PNENOMINAL SUCCESS with the use of social media coupled with other advertising outlets. Keep the information coming.

Anonymous said...

Why didn't you call them and give them your expertise. the frames went by too fast for me. but sometimes something with your name and what you do is better than nothing until you get something fancy. its not like it shows they do bad work.