Wednesday, July 16, 2014

July Builder Breakfast Features CEO of IBS

What a great day for a Builder Breakfast. No rain for a change and lots of sunny skies.

Today Steve Scheinkman, CEO/President of Innovative Building Systems, parent company of Excel Homes, All American Homes, Mod-U-Kraf Homes and Keiser Homes, spoke about what he has seen since being introduced in the modular housing industry just a few years ago.


He is concerned that we haven’t yet discovered that factories working together to market our industry to the general public can reap huge benefits for everyone. Builders would benefit from a united marketing program which would mean more sales for the factories and in turn boost more home loans.

A big believer in trade associations, he used the MHBA as one of the best ways for all of us to get behind our industry. Education and standards for all modular factories and builders are a priority. This will help show the new home buyer how great it can be to go modular for their new home.

Usually the Builder Breakfasts only last till 10 o’clock but small groups were still meeting till after lunch. What a great way for people, that rarely talk face to face, to come together for the betterment of an entire industry. Steve’s presentation and challenge to work harder to increase our industry’s share struck a chord with everyone.

Steve, it was a pleasure listening to your thoughts about what can be the future of modular housing.

1 comment:

Harris said...

Coach, I witnessed in Steve a cross between Blu Homes’ extreme forward thinking and a grasp of the way forward for more traditional modular home building. He sees a fundamental shake-up of the status quo. What motivates me is that he worked in turn-around VC ventures for the aerospace and steel industries before seeing opportunity in prefab/modular home construction. And he does it in a selfless way that is ultimately selfish (because we all win when each of us wins). He appears to be bringing fresh ideas to a staid and often tired industry that cannot get out of its own way. And let’s not kid each other… we need fresh ideas in spades.

If Steve can alter the landscape, or – in tech jargon – be so “disruptive” as to shake up our industry to help surpass our 3% market share barrier, we need to listen.

I agree wholeheartedly: it starts with banding together, to pool efforts, to invest in economies of scale that only a trade organization can offer. So here it is again:

Join MHBA.