Monday, September 8, 2014

Blu Homes Announces Price Drops of $140,000

I'm always amazed when a business, any business, says that they are so busy they just can't seem to handle any more business suddenly drops their prices to attract new customers. Did I miss that class in econ 101?


Inhabitat just published an article about Blu Homes doing just that. What I found interesting was the article's opening statement:
The homes still aren't cheap by any means, but through the manufacturer's economies of scale and a growing interest in prefab building, they are able to start passing those cost savings on to the customer.
I know of no other modular home factory in the US that could lower their basic pricing by about a third and stay in business unless they had been overpricing their homes from the beginning.

CLICK HERE to read the Inhabitat article.

5 comments:

Anonymous said...

You might call them Bling Homes - Americans will pay for perceived value, and not necessarily quality, that justifies the astronomical price.

My old Casio tells time as good as or better than any Rolex watch. And yet.................

Anonymous said...

Anybody actually compare old versus new pricing? I did and most items seem to have actually gone up in price and I could not find anything that went down by $140,000!

Anonymous said...

Read the article. This applies to their 2015 lines. So any $140,000 reduction will apply next year.

Anonymous said...

Good point anon that is why I looked at the 2015 price list on their website and compared it to the 2014 price list I already had.

Anonymous said...

What kind of a trick are they playing...I just got this email from Blu

Blu Logo

Beautiful Design at 2014 Pricing...Through January 31st

If 2015 pricing is lower why would they send this out....