There are many ways to market your modular homes to customers,
and most of them cost a lot of money. To do it on the cheap is an art form, and
takes a lot of skill.
But it really can be done. Here are a couple of ways to
market your homes without much of an investment other than your time.
1. Write an Article for this blog.
Publishing an article on Modular Home Builder helps more
people find you through search engines, and publishing useful content helps
make you an expert in your given field. When people search for information,
they read the content you have produced, and then it leads them back to you as
a viable option for the sale. Have an opinion, a perspective. Don’t be
afraid to offend or make your voice heard. And remember, there is never a
charge for submitting an article. I will include your company’s website and
your email address at no charge. That means that taking a couple of hours over
a few days will get you published for free.
2. Social Media is FREE
You can spin your wheels on social media. Don’t. If you
want success here, then you need to analyze what works. Looking across the
items that you share for patterns, what posts are garnering the most likes,
shares, and new followers. Social media can be a great, free addition to your
marketing mix. Just make sure that you are spending your time wisely by putting
effort into posts that have the most return for your business. If you have a
business Facebook page,
check the Insights tab for detailed info on what people are engaging with and
sharing.
3. Be a news maker
I’m not talking about making the front page of The NY Times as an axe murderer, but builders
forget that there are lots of places that people go for news and information
about buying a new home, and getting your story told on these sources is a
smart, free way to market. Are you writing press releases for local publications?
Are you pitching news sources online? Even something as simple as
creating a Wikipedia page for your business can be free marketing. Share all
the news coverage you can get over social, blogs, and email to amplify the
results.
4. FREE email services
Email gets overlooked. But if you do it right, it’s
incredibly effective. Especially when measured against cost. The challenge is
collecting email addresses. To get people to sign up, you need to give
something away for free. It doesn’t need to be a physical item.
Plenty of people will sign up for marketing emails, if you
make the content valuable for them. A very successful realty collective
highlights local businesses and attractions every week in their emails. Offering
information in exchange for peoples’ attention is a great way to market without
spending money. There are a lot of services like Constant
Contact that offer free trials for email services if you don’t yet
have one.
5. Engage
Engaging your customers through photo and videos is the
number one way to get attention. People don’t read anymore, they consume media
in sound bytes, video or beautiful imagery. Make sure you have a Pinterest page to highlight your homes,
or images within articles you are writing. Get your happy customers to send a
photo of them in their new home that you can post to social media.
Try one or try them all, there are many ways to experiment
getting your business out there, and all for free. So go for it! Right now is
the time to start trying some of these tactics. So, what are you doing to
promote your business that costs nothing?
No comments:
Post a Comment