BSC Summit

Wednesday, November 4, 2015

The Fastest Ways to Kill Your Website (Part 1 of 3)

Welcome Jake Elitzer, owner of the largest lead generating service for modular home builders, as our newest content contributor. His website, ModularHomeowners.com, is gearing up to put more leads into builder's hands.

After looking at many modular home builder's websites he told me he discovered some of them were doing an excellent job but many builders are introducing add-ons and software apps into their websites they think will help get more traffic but instead, were actually killing the website. Here is the first of a three part series and hopefully he will contribute many more. Thanks Jake for helping the builders.


The Fastest Ways to Kill Your Website (Part 1 of 3)
In my years working first as a freelance web content creator, then as an Search Engine Optimization (SEO) consultant, then as a marketing manager, and finally as the owner of my own web business, I’ve learned almost all the tricks of the trade when it comes to  getting websites noticed. I make my living from these secrets, but they’re worth nothing when compared to what I’ve learned about what NOT to do. On my 3-part list of The Fastest Ways To Kill Your Website, this is by far the worst.
Duplicate Content

When I was first starting out, one of my jobs was to write articles for a website to help new users find the site. I was being paid per article, so I wanted a way to write tons of articles as quickly as possible. I did what is called “spinning,” which is basically finding articles written elsewhere and re-writing them in my own words. I would even take chunks of text and quote (with attribution at least) the other articles. It was easy, the employer was happy, and I was making lots of money.

Of course, that lasted for about a month until the site’s traffic plummeted. Hard. And not just the “spun” pages. Even pages that had been doing well before were seeing huge drops in traffic.
Google noticed that the content wasn’t new. Its algorithms are so complex that it recognizes duplicate content even when the words are different. Many online marketing firms will sell you “SEO” or “magnet” pages that they say will bring in great traffic. And that’s true! But it only works for the first company to post those pages. The other pages won’t get high ranking with Google when other companies post them since they’re duplicate content, and they can even have a negative effect on the ranking of the rest of your website.


Don’t:
  • Post identical content that already exists anywhere else on the internet. Ever. For any reason. This includes pages that are sold as “SEO friendly” or “magnet pages.”
  • “Spin” content. If you didn’t think it up on your own, don’t write it.
  • Repost something you found somewhere else without linking to where you got it. And even then doing it too much can be a bad thing.
  • Repeat content from other places on your site. The rest of your site probably won’t get penalized for it, but Google will treat the page with duplicate content as though it doesn’t exist.


So what’s the takeaway from this? It’s the very first lesson new marketers learn in Internet Marketing 101: CONTENT IS KING. Always has been, always will be. Good, helpful, unique content will bring in traffic. It can be helped along by appealing images, good site layout, and especially quality video, but none of those will be worth anything if they’re not nestled in a warm bed of quality content. Take it from me, I’ve been there.

Jake Elitzer is the owner of ModularHomeowners.com. Offering new home leads, consulting services, and affordable automated sales software that’s as easy to use as it is powerful, ModularHomeowners.com is a flexible marketing solution for modular home builders both small and large. You can reach Jake by emailing him at Jake@modularhomeowners.com or calling at (413) 854-1635 between 9am and 7pm PST.

1 comment:

Anonymous said...

Check out Bill Lake Modular Homes web site, it's got to be the worst ever. How many Maplewood plans? 37 and it goes on and on. I think the front page is bogus too!