Friday, January 22, 2016

Evaluating Your Website - Pt 2 of 6

Being Trustworthy

Have you ever been to a website and sensed right away that something wasn’t quite right about it? 

Maybe you had a gut feeling that something was amiss or not on the level. 


What was your reaction? 

If you are like me, my first instinct is to hightail it out of there and to go to a more trusted site as a source. If on your site you are not answering most of the questions below it might be viewed as a not creditable site. 

The fact is that the World Wide Web is a place where both good and bad can take place are more visitors are more cautious and distrustful as ever. Here are questions you might want to ask the next time you happen upon a site that you are not so sure of.

·         Whose website is this anyway? (is ownership clearly identified)
·         Was the website professionally designed?
·         Is the site well written and free of typos and other errors?
·         Is the logo or identity apparent and on every page?
·         Are contact details clearly given i.e. physical address, postal address, phone number?
·         Can you locate an actual e-mail address? (not just a link to one)
·         Are there profiles or bios of the company’s leadership team?
·         Details about the site owner or company or organization?
·         Are there testimonials, client lists, or a portfolio of work on the site?
·         Can you tell how long the site or the organization has been in business?
·         If the website solicits a product are prices clear and fair?
·         Is the order form secure and certified by a third part?
·         Are terms and conditions and if applicable an end user licensing agreement on the site?
·         What is the privacy policy of this site?
·         Is there any guarantees regarding the service or product?
·         Has the site been updated recently?
·         Does the site overtly try to strong-arm you into giving over private information?
·         Does the company ask you too many questions?
·         Are their lots of advertisers on the site and who are they?
·         Are their too many outbound links to uncertain or not creditable third party sites?
·         What is your gut feeling and/or does the site make you feel uncomfortable?
I welcome hearing your thoughts regarding Trustworthiness when evaluating websites. Feel free to post your questions and thoughts in the comments section below.

ABOUT Reed Dillon - After nearly two decades of experience heading the marketing departments of some of the industry’s leading modular manufacturers and earning numerous national awards, Reed Dillon is the owner of Creative Brand Content - a marketing consulting company. 

You can contact Reed at reed@creativebrandcontent.com or by phone at 540-488-2978.


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