Sunday, January 10, 2016

Small Wisconsin Modular Home Factory Changes Gears

Vertical Works Inc., a very small six-employee company owned by Justin Kreger and located in Oak Creek, Wisconsin, has been producing modular homes for most of its eight years in business.




Straddling the line between the tiny home and the recreational vehicle, Vertical Works is venturing into building shelters that, potentially, could be either.


Now the firm is bringing out a hybrid — a 399-square-foot unit that is built on a chassis and qualifies as an RV, but looks like a miniature vacation home and can be used year-round.

The company is showing off its first model, dubbed "The Denali," at the Wisconsin RV Super Show, being held Friday through Sunday at the Wisconsin Center downtown.

It's a house with a 12-foot ceiling, a full kitchen, sleeping quarters for four, a 60-inch flat-screen TV mounted on the living room wall, a party deck that could easily accommodate a dozen people, enough windows to fit out an observatory — and five axles.

With its unusual design — the tiny structure has three different roof lines, for example, including two that slope into each other — the Denali, which retails for $79,000 to $139,000, stands out in an exhibition hall otherwise crammed with shiny metal boxes.

That was deliberate, said Nathan Kreger, sales manager and brother of the company's owner. The idea: grab attention and generate talk.

"When you walked in it, we wanted it to be like, wow, this is bigger than my apartment," Kreger said.
In all likelihood, the Denali and its future brethren — work has begun on a truly teeny, 158-square-foot model called "The Dragonfly" — will end up towed by a heavy-duty "toter truck" to an RV park somewhere and installed semi-permanently for use as a recreation home.

Read the entire Journal Sentinel article

2 comments:

Anonymous said...

"Now, however, the firm is bringing out a hybrid — a 399-square-foot unit that is built on a chassis and qualifies as an RV, but looks like a miniature vacation home and can be used year-round."

If it is labeled as an RV, it cannot be occupied year-round, as RVs are intended, to be seasonal (i.e. minimal insulation requirements), as defined by the ANSI Standards. With that said, the owner of the RV can do with it as they please, but local AHJs might have a say in where the RV can and cannot be placed.

But the Kregers had an idea to "grab attention and generate talk." If this sells more of their traditional modular homes and grabs more of thier market share in Wisconsin, then their idea worked.

Von Linderman said...

more pictures would help