Monday, February 29, 2016

Huge Mistake Almost Every Modular Builder Makes

Having spent the last week searching Google for modular home builders in 20 the Mid-Atlantic, New England and Mid-Western states, I have come to a conclusion that a vast majority do not want people to contact them about building a new modular home.

Website after website have no way to contact a real live person for more information. Every single website has a way to send a message to someone at the builder but who actually gets the message and will be responsible for answering it is a mystery.


Picture for a moment that you have walked into a modular home builder's office or model home and nobody was there. You look around and all you see is a touch screen with a form to fill out asking for your name, email address, phone number and a brief description of what you want to know. Then you hit "send" on the screen and a reply immediately comes back telling you that someone will get back to you within a couple of days.

Or worse yet, you find a sign with just an email address on it marked "info@anymodularbuilder.com" which you enter into your smart phone along with a message and wait for an answer. When you get no reply within 15 minutes, you leave, never to return.

Now imagine that you visit a modular builder's website and find either of these ways to contact them.

You must think about your customer or the person you are communicating with. How do you think they feel sending an email to the very vague and mysterious “info?” Most people wonder if, or how often, the email address is monitored and if the person doing so will know how to help. 

Connecting with your customers and prospects is an important interaction that should feel personal. Are you signing emails “Sincerely, Info?” I doubt it.

And isn't that why you have a website in the first place, to get people to contact you about building their new home? Stop hiding behind the "info" email and the "fill out the form" tactic and put someone's name on your site and watch an increase in contacts.

Yes, you will get some goofy requests and the always popular "How much do your houses cost?" inquiries but honestly, that is OK.

Correct the biggest mistake you make on your website by putting a real person's email address on it and do it today.

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