an article by Reed Dillon
What are your dreams for your business? Sometimes we ignore the things we know we should be doing for vital and real-life based reasons i.e. paying bills, managing jobs and personnel, making payroll etc. These are all important things but what is the big picture?
Do you have a plan on how to make your business dreams a reality?
We know we should have a Marketing Plan but we really don’t know how to start. The next six blogs are a series on how to create your own Marketing Plan and devise strategies to achieve market understanding and potential growth.
To begin it is important to first understand the difference between a Marketing Plan and a Marketing Strategy. Frequently the phrases Marketing Plan and Marketing Strategy are used interchangeably.
A Marketing Plan is a map in how you are going to achieve your marketing goals. It is the actual application of your strategy and a guide that takes you from A to B.
A Marketing Strategy is the goals that you actually set. Your marketing strategy is formed by your business goals. Your business goals and your marketing strategy should go hand-in-hand.
A good way to know the difference is remember that a Marketing Plan is the “How” in the "how" to do it and a Marketing Strategy is the “What” as in the "what" has to be done.
Remember that it all begins with a dream, so dream big!
We welcome hearing your thoughts regarding Marketing Plans and Strategies. Feel free to post your questions and thoughts in the comments section below.
ABOUT Reed Dillon - Reed Dillon is the owner of Creative Brand Content, creativebrandcontent.com - a marketing consulting company and Modularhomeblogs.com, a subscription blog service for builders. Reed has spent nearly two decades heading the marketing departments of some of the industry’s leading modular manufacturers and earning numerous national marketing awards.
Contact can be made at firstname.lastname@example.org or by phone at 540-488-2978.
Parts of this blog was resourced from the Blog Marketing Strategy versus Marketing Plan by Laura Lake http://marketing.about.com/od/marketingplanandstrategy/a/Marketing-Strategy-Vs-Marketing-Plan.htm