An article by Reed Dillon
This stage is all vital in knowing what you doing and have invested all of the time and effort into is working or not. If it is not working it is possibly time to reassess or give it more time.
Visit your County Clerk office or permit office and see how many permits are being pulled to get a view of where you stand regarding area market share.
Metrics in the last several years have become extremely sophisticated. Web traffic and stats can be measured by Google Analytics. On Google Analytics you can uncover a treasure trove of demographic information about who is coming to your site, where are they going in your site and how they got there?
After equipping yourself with that knowledge you may then devise ways in which you can leverage even more positive results.
Creating a marketing plan is not necessarily easy and it will not bring you instant results. Just like going to the gym you have to work at it before you start seeing anything in return. At the very least going through this exercise you will increase your understanding of your strength, opportunities and how you fit into your particular competitive landscape.
We welcome hearing your thoughts regarding Marketing Plans and Strategies. Feel free to post your questions and thoughts in the comments section below.
ABOUT Reed Dillon - Reed Dillon is the owner of Creative Brand Content, creativebrandcontent.com - a marketing consulting company and Modularhomeblogs.com, a subscription blog service for builders.
Reed has spent nearly two decades heading the marketing departments of some of the industry’s leading modular manufacturers and earning numerous national marketing awards. Contact can be made at firstname.lastname@example.org or by phone at 540-488-2978.
Parts of this blog was resourced from the blog 6 Steps to Develop an Effective Construction Marketing Plan by Michael Moore http://www.constructionbusinessowner.com/topics/marketing/construction-marketing/6-steps-develop-effective-construction-marketing-plan