It doesn’t matter if your modular home factory is located in Pennsylvania, Indiana, Kansas or Oregon, there is no real news about our industry in leading magazines, newspapers or large media outlets.
Check it out for yourself. Google ‘modular home’ in their ‘news’ section and you will find little or no current news about traditional modular homes, the ones built in a factory using traditional building materials, not steel undercarriages and definitely not HUD manufactured homes.
What you will find are stories about Irish resistance to modular housing in their country; Australia's new love affair with modular housing; innovative ways that England is promoting modular home living and other countries building new modular home factories, shipping container homes and tiny houses.
The United States companies making news are Architects touting their latest one-off modular house that is built by a third party factory and only cost $400 a sq ft; ‘flat pack’ and ‘folding’ modular homes; shipping containers being called modular; 3-D printed homes; tiny houses and even modular cardboard modular homes!
|I read an article a while back that called Yurts the new modular home. OMG!|
What you don’t see given any national exposure is “Traditional Modular Homes.”
Yes, more and more of you are starting to blog and post your houses on Facebook but the number of people actually seeing them is limited to visitors to your pages or website. Many modular home builders get less than 30 hits on their website a month. Others get hundreds but that is just a drop in the bucket.
The MHBA has their Modular Home of the Month and that is a great start. Hopefully the NAHB’s BSC website will came alive and start featuring modular homes.
The real problem here is not that we aren’t trying. We are but we need to get stories on TV networks and in popular magazines that showcase the benefits and advantages of modular home construction. Breakneck Builds could have been that show. However when someone watches that show and sees how fast a house is delivered, set and finished, it sets up unrealistic expectations that you, as a builder, have to explain.
Here is another site everyone needs to visit. Go to Youtube.com (this link should take you directly to the pages) and search for ‘modular homes.’ Then click on the ‘filter’ button above the first video and select ‘this week.’ Surprise….it’s 99% manufactured housing. No modulars!
Does anyone else see why we are only 1.5% of total new home sales? This isn’t rocket science. It called promoting our industry.