Tuesday, June 20, 2017

Can’t Stop Now, I’m Too Darn Busy

When the home building industry is having a great year, most builders are too busy working with prospective buyers, new buyers and doing warranty work with past buyers to worry much about next month or next year.

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What we tend to forget is the roller coaster our industry rides decade after decade.

When times are good like it is now, new prospects always want to talk, the clients always buy within two meetings, the orders are flowing to the factory, and the stress is down except for you have far more business than can manage without having to do too much work from home.

However. do not let complacency become your business partner!

There are things you should be doing on a monthly basis to ensure the housing roller coaster you are on keeps going up and never goes back down for an extended period of time. Here are three things you should be doing every month, especially when business is good.

1. Never Ever Stop Networking.
While the modular housing market are good today that could change due to factors that are entirely out of your control. Networking creates a business buffer by exposing you to new modular people and new experiences that you would have missed out on. The best part is that if you are doing great in sales you are able to network without the stress of needing to find a sale. Everyone you meet can become a long range prospect and not a short term target.

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2. Never Stop Reading
Since business is so good take the time to learn how to increase your expertise in an area of your operation that is lagging. Attend a Modcoach seminar or go to an industry focused conference, like the ones from the MHBA and the BSC, that can add an additional line of business allowing you to get deeper into the wallet of your client. The value of the knowledge today may be minimal but as your business grows and factors change you may not have the time to dedicate to adding new knowledge points. Take advantage and do it now.

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3. Volunteer Your Services

When you take the time to give of yourself you build relationships that long lasting and go beyond the day to day business activities you would normally engage. Helping by joining a committee for either the BSC or the MHBA. Whether it is mentoring to a new person in selling and building modular homes or swinging a hammer at a constriction site the intrinsic value is still there. Studies have shown that people who volunteer are happier and healthier than those who do not volunteer. Finally, there are many instances where relationships formed through volunteer connections can also lead to business success.

So while things are going well and the time is available, do some things that will pay long term dividends for you and your business.

2 comments:

bill hart said...

Right on brother coach! It just took me too long to learn to do so..so do as I/you say not as youve done in the past..hurrow!

Craig Halliday said...

Never stop improving marketing strategies.