Monday, June 5, 2017

Just How Important is Texting to Your Sales Success?

Recently I wrote an article, “What do you call a Millennial Sales Team?”, where I learned that texting has almost replaced phone calls and is beginning to be more important to modular factory sales reps and their builders than emails.

There is a downside to this conversion to text however. Response time.

Phone calls can be ignored and sent to Voicemail where is may never see the light of day again. The accepted response time for a business email is one hour while the text usually gets a response in 90 seconds or less.

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Not responding promptly or worse, no responding at all can begin to erode a sales rep/builder and/or a builder/customer relationship.

Here are some interesting facts that show why you need to respond to texts in a more timely manner to keep your B2B relationships strong. I found the highlighted ones very interesting.

1. The number of monthly texts sent increased more than 7,700% over the last decade.

2. Over 560 billion texts are sent every month worldwide.

3. 18.7 billion texts are sent worldwide every day

4. WhatsApp and Facebook Messenger combine for more than 60 billion messages sent every day.

5. Text messaging is the most used data service in the world.

6. 81% of Americans text regularly.

7. Over 6 billion texts are sent every day.

8. 97% of American adults text weekly.

9. America is responsible for approximately 45% of the world’s text volume.

10. Americans text twice as much as they call, on average.

11. 91% of teens with cell phones actively text.

12. About 50% of adults 18-24 say text conversations as just as meaningful as a phone call.

13. Adults under 45 send and receive 85+ texts every day, on average.

14. Adults 18-24 y.o. send and receive over 128 texts every day.

15 Adults 25-34 send and receive over 75 texts a day.

16 Adults 35-44 send and receive about 52 texts a day.

17. Adults 45-54 send and receive 33 texts a day.

18. Adults 55+ send and receive 16 texts a day.

19. Texting is 10X quicker than phone calls.

20. Texts have a 99% open rate.

21. 95% of texts will be read within 3 minutes of being sent.

22. Average response time for a text is 90 seconds.

23. Texts have a 45% average response rate.

24. Texting takes up 33% of Millennials’ mobile usage.

25. Text messages are read in under 5 seconds, on average.

26. 96% of smartphone owners text.

27. The average adult spends 23 hours a week texting.

28. 33% of American adults prefer texts to all other forms of communication.

29. Text is the most used form of communication for American adults under 50.

30. 91% of people who text prefer it over voicemail.

31, A third of Americans prefer text to phone calls.

32. 78% of people wish they could have a text conversation with a business.

33. 79% of bosses are supportive of texting for business purposes.

34. 80% of professionals currently use text for business purposes.

35. People prefer text most for scheduling or changing appointments, and making or confirming reservations.

36. Over half of builders would rather text a factory sales rep instead of using other available options.

37. Over 1/3 of professionals say they can’t go 10 minutes without responding to a text.

38. Over half of business owners like offers sent to them by text but not more than twice a month.

39. Texting in the sales process with a qualified lead can increase conversions over 100%.

40. 72% of business professionals prefer texting to messaging apps.

41. Nearly 70% of employees think text should be used for interoffice communication.

42. 64% of consumers are likely to have a positive perception of companies that offer communication via text.

43. 90% of leads prefer to be texted, compared to called.

44. Response rates from text are 209% higher than those from phone calls.

45. Verification rates (positive or “yes” responses) are 295% higher through text, compared to phone calls.

If you have not fully embraced texting builders, customers, fellow employees and suppliers, you may be left behind soon.


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