Monday, May 7, 2018

US Factories Continue to Lose Large Commercial Modular Projects

Hilton partnered with Hospitality Design Group and tapped Toronto-based Chapi Chapo Design to create a guestroom featuring intertwined styles from the 21st century and trends from the 1920s after they challenged 12 top design firms to a one-of-a-kind design competition—to create the ultimate luxury guestroom in 24 hours.


Using modular technology, Admares, a worldwide construction company headquartered in Finland, will build the winning guestroom design for future Hilton projects around the world.

One has to wonder if any US modular factories were in the running to build this new Hilton Box or are foreign factories leaping ahead of us while our factories continue to produce product the same way we have for the past 30 years? With the exception of a few US companies, there does not appear to be any new factories being built to produce modules for the hospitality, student housing, senior care or student housing industries in the scale needed in the next decade.

The Hilton Box as it’s called was on display at the Hospitality Design Expo in Las Vegas on May 2-4. Attendees had an opportunity to see the final concept firsthand and watch a behind-the-scenes video of the entire process.

Admares CEO Mikael Hedberg said, “This is another great opportunity to work with a world-class partner in the hospitality industry. Admares has successfully completed the Hilton at Resorts World Bimini in the Bahamas so it was a great honor to win the commission for The Hilton Box.” Resorts World Bimini was constructed by Admares with 269 pre-assembled hotel rooms.

“We have worked on groundbreaking hospitality projects around the world before, but this has been a very special opportunity for us. The benefits of working with the pre-assembly technology of Admares is the level of innovation and technical ambition,” said Leo Eskenazi, senior director of design, Hilton Latin America & The Caribbean. “Collaboration has been very successful due to the vast experience of Admares on such projects of this magnitude, and we are very proud of the result.”

Admares technology has allowed for the majority of the building construction to take place away from the main construction site, with modules delivered to the site and installed in a nearly finished condition, according to the company. They have greatly reduced on-site construction, reduced the time to occupancy and produced a high quality product.

This is just another wake up call for the US commercial modular industry to take foreign modular competition seriously.

1 comment:

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