Friday, January 17, 2020

Is Your Company’s Website Stale and Dusty?

“Nobody shops at a bakery that only sells stale donuts.”

So why do new home builders think that prospective new home buyers are going to visit their website more than once if it never changes? The power to draw them back to your site so that you have more than a fleeting chance at winning them over is entirely in your hands.
Before we venture any further into this subject, I must ask..."When was the last time you visited your website?" Surprise!

There are several things that will continue to bring people back to your site until they either contact you or stop looking. Here are some areas that you can improve to help not only in keeping your prospects coming back but also encourage new visitors to return again and again. Use social websites like Facebook, Pinterest and Twitter to keep your name in front of people looking for a new home. Get them to “Like” you, comment and most importantly, include your website address so they can visit you. Continually update your website’s information with special offers, pictures of homes that are either in the process of being finished and also completed ones, news and links about modular housing and occasionally put something personal about you so that people can get to know you.
Once you get someone to visit your website, which is what you really want, do they find stale donuts or fresh ones? If you haven’t done anything to your website in the past month, chances are your visitors are not going to come back more than twice. Keeping it current is not a hard task but it does require a little time and effort. Update your pictures, add a special offer (make sure you delete it after it is over), add a monthly featured floor plan, have a link area where you keep adding new and interesting things that will help your visitors understand modular construction, add a “call to action” button for quick info about a special you’re running or maybe consider writing a blog that gets a new article or link once a month. Any of these is better than doing nothing and hoping for improved results. Remember, “There’s nothing older than yesterday’s news.” If you are still peddling the same website that you have been using for the last two or three years, you have nobody to blame but yourself if your website isn’t generating enough inquiries and appointments to keep your sales funnel filled.

One way to get out of the rut is to have someone else be responsible for all your website updates, blogging and specials. If you are looking to become a new home builder or are already building homes and want a better way to market and sell homes, check this out.

1 comment:

Mike Foti said...

Gary - you speak the truth here. The reality is a web site is the 'hub' of the marketing program...and 'digital' is the #1 way most people look to find most anything - including a builder.

Most people aren't capable of DIY'ing their own web site and having professionals who know how to create 'call to actions, search engine optimize and create 'content' which keeps coming back is SO important.