Thursday, January 5, 2012


Every morning I'm bombarded by hundreds of emails from Google, Dog Pile and many other sources showing me the day's top modular home related articles on the Internet.  The past year has brought fewer and fewer articles about modular home factories and their authorized builders working the "Green" and "Sustainable" side of our market.

Then I looked at the articles written on Modular Home Builder and discovered a lot less of them here also.  Have we all started to forget about this important part of the environment or has the buying public said they are no longer interested in paying for it in their new homes? 

Starting off 2012 should see all of us take a little time to think how our industry is starting to become complacent about both our environment and energy savings. Here are 3 suggestions that will help both the modular home factory and the modular home builder get the sustainable message back in the minds of your customers.

Write an environmental plan for 2012. Writing down plans, like hashing out a budget, helps you define your goals and better determine how you’ll achieve them. It’s also demonstrates to your customers your commitment to reducing your environmental footprint. It doesn’t have to be 100 pages, just a page or two is all you need. But it forces you to think in detail about your green goals and can help motivate you to get started. Then put it on your website as a PDF and offer it to prospective new home buyers.

Prioritize your goals. As they say, don’t bite off more than you can chew. You realistically may only have time to concentrate on one main goal for the year on top of everything else you do. Decide what that goal should be – whether it’s installing energy-efficient lighting, using more recycled materials or improving waste management on the production floor. Whatever that goal is, make sure you’ll realistically have the time and money set aside to achieving it.

Offer your builders and their customers a role.  Your sustainability efforts are a natural place to involve them and can even engender more loyalty. Make this the year that you take your green initiatives to the next level by better engaging them– whether it’s through recycling or donating a small share of your profits to a good cause. Little measures can go a long way to building a better reputation as an eco-friendly firm.

If your business has a blog, this is the perfect place to write about your 2012 eco efforts.  If you don’t, consider adding a couple pages to your website along with links to them.  If you need help with your efforts, let me know.


Heywood said...

Glad to see you shine some light on this important issue.
We are missing a great opportunity.

SPeterson said...

Can someone give a solid definition of what the concept of building GREEN is?

I don't think the general public cares about "green" buildings at this time or if they ever did. Besides, "green" is expensive and at times, confusing. Look at LEED and how fast it rose and fell. Maybe it's just me, but GREEN is a feel-good concept. You feel good about being green until you realize that it really didn't do much for you. And then you look at your wallet.

The home-buying public DOES care about the "green" that comes in and out of their pockets. It's about space and amenities and price.