Monday, December 2, 2019

4 Reasons Not to Use Modular Construction

It’s December and what better time to look at some other methods to build your new homes. Since modular construction is only about 3% of all construction in the US, here are 4 reasons why you should never consider changing to modular. These are some really good arguments you can use.


Modular Homes Are Never Built in the Rain Site builders know that every new home has to see some rain or snow while it’s being built. It wouldn’t be natural if nothing got wet or delayed during construction. Besides, how would you get your Summer tan if you couldn’t pound nails and saw lumber in 90 degree heat. Normally you wouldn’t work on the site but there is that nasty labor shortage that is going to happen next Summer.


Modular Homes Are Utterly Boring Site builders build custom homes and modular homes look like boxes. Never mind that modular housing continues to win design awards in every category of housing in every state and country in the world. Leading Architects use modular housing to showcase their designs but don’t let that persuade you in the least. Keep telling those prospective new home buyers that want to go modular how great having sticks delivered to their lot really is the best way.


Modular Homes Aren’t Built like a Site Built Home You can say that again Skippy! During Hurricane Sandy, entire NJ and NY neighborhoods of site built homes were destroyed while modular housing in those same neighborhoods usually sustained only minor damage. Telling your home buyers that a modular is built different than yours is correct. You simply can’t match the strength and quality of a modular home.


Site Builders Do Everything Themselves Isn’t that nice! While your building three homes in three different locations, you have to meet with new prospects, visit each job site, draw the plans, order material, hire subs, arrange code inspections, check on backorders, hire and fire laborers, layout building lines for the excavator, etc, etc, etc. Nobody can say you’re a dull person.

Modular builders on the other hand have time for quality meetings with new buyers because a lot of those things above are done by the modular factory. But you are a lone wolf and the idea of having a partner helping take some of the workload off your shoulders just doesn’t seem right.

These are just some of the reasons a site builder can use when talking to a prospective new home customer. But you never know, you might still be in business next year if you can find labor and subcontractors.

Why would I ever want to talk to a sales rep from a modular home factory? Gary Fleisher is a housing veteran, editor/writer of Modular Home Builder blog and industry speaker/consultant. Contact modcoach@gmail.com

3 comments:

Builder Bob said...

I was just about ready to smack you along the side of your head until I read it. Funny but so true. Coach, you da man!

Anonymous said...

What a nice way to tell site builders they should look into modular for 2020

Chuck said...

Ahhh… The first picture brings back fond memories of framing in the winter!
Built my first modular in 1990. Haven't stick framed a house since then.