Monday, December 10, 2018

New Modular Man Camp Factory Opens in Breckenridge, TX

The irony? That a newly-arrived business known for making modular homes could precipitate a local housing shortage.

“It is quite ironic, isn't it?” agreed Virgil Moore, the executive director of the Breckenridge Texas Economic Development Corporation. He spoke Nov. 28, during an open house for New Vision Manufacturing.

The company started operations in October, building six-bedroom modules to be used by oil field workers in the Permian Basin. The company has been on a hiring spree this fall, starting with less than 20 core workers and hoping to finish the year with nearly 100 builders.

And a year from now? General manager Andy Nauert predicted they could easily have 120 people working for them.

“I hope it's 150,” he said. “It just depends on how quickly we can train people and get production up. We try to not bring in more than ten a week, otherwise we can't supervise, train and evaluate them.”

The 136,000 square-foot facility is located in a building formerly used by modular home manufacturer Karsten Homes, which, Moore said, left town a few years back when operations were consolidated to Waco.

“In Breckenridge, we have a real history of several manufactured home builders,” he said. “So, we have a lot of skilled labor from which (New Vision) was able to hire for their initial round of employees.”

That explains one reason for the Oklahoma-based company to set up shop in Breckenridge. The other recalls the mythical First Rule of Real Estate – location, location, location.

“This was the closest plant available to West Texas,” Nauert said. “We're like 200 miles from Midland-Odessa. Most of the other manufacturers are in Fort Worth and Dallas at 400 miles away. If you start paying freight at seven, eight or nine dollars a mile, that puts us $2,000 more-competitive.”

CLICK HERE to read the entire Abilene Reporter News article

High Demand for These New Job Listings and Candidates

Even if the rumors are true that 2019 could see a slowdown in offsite and modular housing the factories still need to fill critical positions.

Below are LGA Recruiter’s latest list of both Candidates ready to begin a career at your factory and a list of Job Openings available in our industry throughout the US.

CLICK HERE to visit the LGA Recruiters website

Active Candidates
EXECUTIVE General Manager - 20 years HUD /MOD experience, prefers SE SALES Sales Rep - experience in Park Models, HUD / MOD, wants PA Sales Rep - 27+ years Residential MOD - wants northeast Sales Manager - 25 years MOD / HUD / wants SE or close Director of Sales & Marketing - 28 years MOD experience, wants SE, S, SW PRODUCTION / OPERATIONS / PURCHASING Assistant Production Manager - 21+ years, wants East Coast VP of Manufacturing - 26 years Commercial MOD - no relo, will commute Production Manager - 26 years HUD / MOD - Northeast ENGINEERING / QUALITY Engineering Manager - 11 years HUD / MOD, wants PA or commute Design Manager - 3 years industry experience, wants West Coast Engineering Manager - 17+ years HUD / MOD - wants DFW area only SERVICE Service Manager - 29 years HUD / MOD experience, PA, possible relo MATERIALS Materials Manager - HUD / MOD - 8 years industry experience, PA only Director of Materials - 40 years HUD / MOD - wants Midwest or Southeast Estimator / Project Manager - 3 years Commercial MOD - close to GA
Open Positions
EXECUTIVE CEO - Commercial MOD - South General Manager - HUD / MOD - Upper Midwest MATERIALS / PURCHASING Estimator - Multi-family MOD - Rocky Mountain Region Materials Manager - MOD - Pacific NW Materials Manager - Multi-family MOD - Rocky Mountain Region Materials Manager - MOD - Rocky Mountain Region Buyer - Commercial MOD - Southwest PRODUCTION / OPERATIONS Production Manager - HUD / MOD - South Production Manager - HUD / MOD - Midwest Production Manager - HUD / MOD - Southeast Production Manager - MOD - Rocky Mountain Region Production Manager - Commercial MOD - South Production Manager - Multifamily MOD - Rocky Mountain Region Production Supervisors - Commercial MOD - Northeast Project Manager - Commercial MOD - Southwest Project Manager - Commercial MOD - Northeast Production Manager - Commercial MOD - New England Plant Manager - Residential MOD - Upper Midwest Production Supervisor - Commercial MOD - Northeast ENGINEERING / QUALITY Engineering Manager - MOD - Pacific NW Drafter - HUD / MOD - Midwest Engineering Manager - HUD / MOD - Southeast Drafters - HUD / MOD - Southeast Quality Assurance Manager - Commercial MOD - Southwest Quality Assurance Manager - MOD - South Quality Assurance Manager - Commercial MOD - Northeast Quality Assurance Manager - Commercial MOD - South Revit Designer - Commercial MOD - West Asst. Structural Engineer (EIT or PE) - Northeast Team Lead Drafter - HUD / MOD - Northeast SALES Sales Manager - HUD / MOD - Midwest Director of Business Development - Commercial MOD - South Sales Rep - MOD - South Sales Manager - Commercial MOD - Northeast Sales Rep - Commercial MOD - NYC Sales Rep - Residential MOD - Pacific NW

Friday, December 7, 2018

Millennials Aren't Killing Your Business, You Are!

Attention Baby Boomers, Millennials are here to stay. If you own a business in any of the following products you’ve probably seen your sales and profits falling. You try lots of different things to save what you can but it just isn’t working.

Canned Tuna American Cheese Homeownership
Motorcycles Beer Buffalo Wild Wings
Starter Homes Hooters Golf
Paper Napkins Breakfast Cereal Applebee’s Yogurt Bar Soap Diamonds
Designer Stuff Gyms Home Improvement Stores
Fabric Softener Traditional Banks Traditional Department Stores
Football Oil based products Coal

Baby Boomers try to blame the Millennial’s addiction to all things High Tech, Cell Phones and their love of the environment for why they aren’t buying your stuff. You simply don’t understand their political views and you still haven’t figured out what social platforms they’re using this week or who they follow. How many have heard of DamonAndJo? They have 750,000 Millennial followers!

The facts however show a different scenario why your business may be slowing down.

First, Millennials are cash strapped and burdened with college debt. Eating out at even mid priced casual restaurants is out of the question. Buy a home? With what?

Second, they want to be part of the solution to world pollution, world hunger and want a healthier world than they were born into.

And last but not least, your business sucks. Millennials can smell a dying business a mile off. Just like vultures, they will wait until the store files bankruptcy and the closing sales begin before they pick it clean. Techie stores like Circuit City, H H Gregg and Radio Shack simply couldn’t figure out how to sell them anything.

Meanwhile Best Buy, which at one time was heading down the same road, began actually asking Millennials what they wanted in an electronics store. Just a few years ago a Baby Boomer could walk into a Best Buy and be greeted by a sales clerk that was almost as dumb as they were when it came to new types of TVs, computers, cell phones and other Millennial toys.

Today when a Boomer goes into a Best Buy they see Millennials huddling around a sales associate their own age who doesn’t have to explain how Bluetooth works, the difference between and an I3 and I7 processor and have you noticed that the new Apple and Samsung phones don’t come with an instruction manual?

Now take another look at the list above and ask yourself why would a Millennial not buy these products. It’s not because the products lost real value in their lives.

They lost their appeal simply because Millennials really can’t afford them or see them as low tech and therefore unappealing or they see them as environmentally bad.

Now take a look at your customers. Are they mostly Boomers? And your sales force---Boomers? Your management---Boomers?

If you answered yes to two or three of these you just might be the next Radio Shack with good product but not knowing how to market and sell it to a Millennial.

Thursday, December 6, 2018

Britain's Ilke Homes Opens Factory That Produces 6 Homes a Day

British modular home builder, ilke Homes, has officially opened the doors to its first modular housing factory in Knaresborough, Yorkshire.

The vertically integrated home builder aims to build 2,000 new homes a year within the next 24 months, and plans are already in place to scale up the operations to produce 5,000 homes per year in the next five years.

Modular housing is set to take off in the UK with experts saying that the ‘revolution’ in building could slash the usual 40 weeks it takes to build a home to just 10 days.

The state-of-the-art factory uses innovative, modern methods of construction to build eight modular homes every day and specializes in the latest off-site manufacturing techniques. The high-quality, energy-efficient homes are transported to developments across England and once on site, can be installed at a rate of six homes per day – significantly cutting the time to build a single family home to those who need it most.

Homes will have flexible layouts with over 100 possible variations, from two story terraced houses to three story semi-detached properties, and blocks of apartments of up to four stories.

Tiny House Factory Challenging Preconceived Notions

Every once in awhile I find a Tiny House on Wheels (THOW) that has me rethinking if I could live in one, at least for the Summer and this beaut from Sierra Tiny Houses, a California tiny house builder, is offering an entire collection of them.

The features of their homes is obvious from the pictures but taking a closer look at them shows a level of quality and ingenuity I haven’t seen in many THOWs before.

The exterior features lap siding with a 25 year warranty painted green to blend with the wooded space it will be delivered to.

The devastating wildfires in CA recently should give them quite a backlog of orders especially since the show pricing on their website. And even the prices are very reasonable.

Good Luck Sierra Homes from Modcoach!

Wednesday, December 5, 2018

Millennials Buyers Are Changing Modular Housing

Millennials are entering the housing market in greater numbers and they're approaching it in a much different way than previous generations of home buyers.

Millennials are defined as people born between 1982 and 1997, and they are the largest and most influential age group of U.S. Consumers. They were born into a world already using information technology and have never known life without it.

Their cell phones are their connection with each other, commerce and for acquiring information.

They are new college graduates with their first career-related jobs. They are first time homeowners and parents of young children.

They are dedicated to their cell phones and technology plays a huge role in home buying. According to a 2017 report from the National Association of Realtors (NAR), 99% of millennials search online to get information about homes and home buying. They were also around twice as likely to use their mobile device in their home buying search than older Baby Boomers, with 58%.

They search through neighborhoods for listed homes, look for home builders, apply for mortgages and for some they even find rentals, fill out the application, pay the first month’s rent and security deposit on their cell phone without ever actually seeing the unit or visiting the neighborhood. They have already checked the crime rate for the area and looked up sex offenders living in the area. They’ve also found a restaurant that has delivery. And they do all this in mere minutes while sitting at their desk at work.

Every business owner in the world should take note that Millennials are highly educated, tech-savvy, and civic-oriented. They want what they want and will simply ignore houses and builders that don’t meet their needs. The sad part is you may never have a chance with them because they Googled you and you probably didn’t make the cut.

Having technology at their fingertips 24 hours a day, Millennials expect immediate gratification and feedback. They don’t expect instant replies to their messages but they do expect one within a very short period of time. They live with their phone somewhere nearby 24 hours a day. Many of them put their phones in Ziplock bags while in the shower. They’re ready to instantly text you back so don’t make them wait very long.

Here are some traits that most Millennials share that modular builders can use:

They are very creative problem solvers. They use a combination of skills honed from years of using information on their phones. If one approach to a problem doesn’t yield the solution they immediately move onto another one. Modular Builder: Show solutions on your website about energy savings, sustainable building materials and give them informational videos. Show them solutions on your website.

They are high energy people. They can’t sit in one place for very long. Their brains are always looking and searching for new information. Modular Builder: Throw away your static old website look. Add new photos, interviews with young home buyers and show new green and sustainable products every week. They may think you are the only one that build their new home.

They don’t like rules and regulations. Remember when your small children always asked “why?” Well, you’re about to hear that “why” again. Modular Builder: Don’t simply say no to a request. They’ve probably already found the answer somewhere and they want it. Saying no outright will probably get you on their “this guy doesn’t know anything” list. Ask them to share where they found it and begin a dialogue about it.

They want regular feedback. Next time you see a Millennial with a phone count how many times they check it. If it isn’t at least twice a minute it simply means their battery is low. Modular Builder: If you are lucky enough to build a home for a Millennial don’t forget to text them at least once a day. Getting a text from “their builder” gives them a hit of dopamine allowing them to feel happy that you contacted them. It isn’t as much what you text it’s that you texted. You need to adapt to this demand for communication. You’ll find 90% of them communicate via text, 94% use email and another 36% chat through instant messaging.

They love building relationships. Even though most of them are phone ‘friends’ they look at them as real relationships just like we thought of penpals in foreign countries as real relationships. Modular Builder: Encourage a relationship with them but don’t try to fake it. They can spot that in a New York minute.

Millennials want to break stereotypes. They think different than you and want what they want in a new home. They may have seen a tiny house that caught their attention while searching for new homes and want that look in a new home but not necessarily the size. They and their friends want to be different but not really different from each other. Modular Builder: It doesn’t take much to break a stereotype. Talking with them will allow you to guide them to something you can actually build and still give them a feeling of building a unique home.

They will question the status-quo and challenge your building process. And they will do complete turnarounds on the spot. Modular Builder: Don’t ignore their questions about how you build homes. Yes, it is a challenge to build for a Millennial but you have to remember if you can’t do it there is probably a Millennial builder out there that will.

The Millennial new home buyer is here to stay. My only hope is 30 years from now they will be the new modular home builders and the next generation of new home buyers (who haven’t even been born yet) will drive them crazy like they do to Boomer new home builders.

A Modcoach article.

Monday, December 3, 2018

The Often Overlooked Reasons to Attend Seminars and Conferences

We’ve all been to modular housing conferences where someone from a Government office talks about our role in the future of affordable housing or maybe you listened to a visionary showing you picture after picture of innovative processes and procedures that will benefit housing.

How about those wonderful people that speak about motivating your sales staff or show you the latest in social media marketing. All good stuff!

These conferences and seminars can cost you up to $1,000 are put on by some great associations and organizations. You walk away with a lot of reading material that you tell yourself you will read just as soon as you get home.

But did you know the real reason for all these events is not to provide you with any really useful information? If it were you would all rush back to your companies and immediately begin planning how to implement all the things you ‘learned’ at the event.

However when you get home, life has a way of pushing all that into the background. Sales are dipping, problems on the production line need addressed and one of your key people took your absence to quit and go with a competitor. All those new ideas will have to wait.

And if you think the people that organize don’t know this you are sadly mistaken.

So why should anyone attend these industry conferences and seminars? The answer is two-fold.

First, most of the speakers own their own consulting companies and hope you will have neither the time nor the in-depth knowledge to even know how to begin implementing what you heard at their event. Voila! "Let’s call the speaker and hire them" to implement the changes that could help our business ….or not. They speak at events to get your attention and hopefully hire them.

This is not a bad thing. Hiring a professional to start needed changes at your company may look expensive up front but let me tell you, it is worth every penny if they can accomplish the goals you set for your business. They are worth their weight in gold if they do it and you will continue using their services for a long time.

There is an even bigger reason to attend building industry conferences and events. It’s called breakfast, lunch, dinner and breaks. That’s where people network with others to learn the real truths about our industry.

“Hello, I’m Jim. I own Jim’s Modular Home Factory and I’ve always wanted to meet you.” or “Frank, I haven’t seen you in a couple of years, what’s new at your company?” or my favorite, “Hi, are you the Modcoach?”

It doesn’t matter what type of event you attend, you will always see small groups of two or more people huddled together sharing information, asking questions and even bragging about their company.

Some of these groups will even forego listening to a speaker to sit and talk business. Dinner plans are made as well as breakfast with other folks.

Even though you signed up to listen to all the speakers you’ll find the $1,000 you spent well worth it if for nothing else than the networking.

Networking at events is as old as time and quite honestly that is why a lot of modular people attend them.

The next time you see an event that looks like it fits your needs don’t hesitate to sign up. Go for the speakers but look for every opportunity to network with your peers and even the speakers themselves. It will be one of the best investments you will ever make for your company.

Sunday, December 2, 2018

Dream Homes Acquires NJ Modular Home Builder

Dream Homes, located in Forked River, NJ has completed the acquisition Premier Modular Homes, a company with a 23-year track record serving southern Ocean County with a concentration on Long Beach Island.

A Premier Modular home near the beach

Premier Modular Homes is located in Little Egg Harbor, NJ. Dream Homes acquired assets include physical as well as intellectual property, such as phone numbers, web site, use of the Premier Modular Home name, equipment, vehicles and trailers. The Company also leased the physical premises, including office, showroom, garage, and yard space.

Dream Homes CEO Mr. Vincent Simonelli stated, " With the addition of the Premier Modular operations to the Dream Homes family of companies, we've elevated our modular service and selection to a higher level. Premier's existing prospect base has already yielded a number of excellent prospects for which we've estimated demolition and new homes in our market area. Having another complete showroom at the southern end of Ocean County is enormously helpful in attracting clients in Little Egg Harbor, West Creek and Long Beach Island. We're very excited about this addition to the Company."

CLICK HERE to read the entire Digital Journal article

Saturday, December 1, 2018

Checkers and Rally’s Restaurants Choose Modular for Expansion

You’ve seen their ads on TV for years. That must have paid huge dividends for the owners of Checkers and Rally’s restaurant chains as they have announced adding 319 new locations across the US. Going from 881 stores to 1,200 is no easy feat for any company.

One of the solutions to the problem of rapid growth is made possible by a fair chunk of the franchisees opting to use its “Modular 4.0” construction design rather than a traditional stick build.

Valiant Modular located in Ormond Beach, FL is one of two modular factories to build the new Checkers and Rally’s. Valiant is not new to building modular restaurants. They already supply Denny’s and Pizza Huts with some of their restaurants.

Here is a video of them producing a new restaurant for Hurricane Grill and Wings.

Z Modular is the other modular factory producing modular restaurants mostly for the company’s Michigan expansion. Their experience is commercial modular construction is the reason they were chosen.

Bret Cunningham, director of construction and design for Checkers & Rally’s, said modular construction saves about $100,000 per build and takes about six to eight weeks, shaving about two months off the construction time of a regular stick-built structure. But the cost savings don’t equate to lower quality, he said.

“The quality is typically much better. It’s built inside, out of the elements, and we use a lot of processes you can’t do on-site. It’s higher quality, faster construction, it shortens the schedule by a couple of months from a traditional stick-build schedule, and you won’t have things like random water bottles sealed inside the wall, mistakes that can happen on-site,” he said.

The restaurants are built to local codes in the warehouse, and the structures are certified by state inspectors before they are shipped, reducing the need for lengthy site inspections after installation.

The national problem of on-site labor shortages is another reason they chose modular.

99 percent of the labor is done locally — such as the excavation, laying the foundations and landscaping — but the skilled work by electricians, plumbers and builders is done by the modular manufacturers.

With more and more businesses and developers turning to modular for solutions for their future growth it wouldn’t surprise me if we’ll all soon be eating at modular built restaurants and not even know it.