Sunday, January 21, 2018

50 Disastrous Pitfalls for Builders to Avoid


Too often an independent home builder does something that cascades into something larger and that in turn can put them out of business. There are a lot of things that can go wrong and here are 50 pitfalls to avoid to help keep you from having a major “Crash and Burn”!


Planning Pitfalls
  1. No Sound Business Idea: Without a sound idea, how will you develop your business plan? Just saying you want to become a builder isn’t good enough anymore, you’ve got to have a good idea why you are in this business.
  2. No Business Plan: Oh no, Mr Bill! Say it ain’t so! Without a solid business plan, there is no way that you will ever be able to turn your business into a successful operation and prepare to crash and burn.
  3. Market Research: If you don’t know your market, do you really know your business? You can’t be everything to everybody.
  4. Bad Timing: There is a right time to start a new business, and a wrong time. If you roll out your business while the market is in this recession, you may fail before you ever even get off the ground.
  5. Good Location: Location is everything. If your office is going to be in your home, make sure the neighborhood reflects your business. If your neighborhood is not attractive, save up and rent an office or showroom somewhere else.
  6. Choosing Suppliers: There are great modular home factories, good modular home factories and there are some that are just hanging in there. Choose the one that closest mirrors who you are marketing to.
  7. Don’t forget the Competition: Every business and every concept has competition. If you do not recognize it, you are missing something important. Identify your competition can help keep you in business.
  8. Choose the Right Type of Business: Sole proprietorship, partnership, LLC? Choosing the right business form is vital.
  9. Seek Advice: It is important that you turn to successful people for advice in the planning process of your business; otherwise you will not be successful. If you were going to market to seniors, seek out builders that already are successful selling to them
  10. Do You Really Know Construction: Simply put: If you’re not skilled in all phases of construction and sales, prepare to crash and burn.


Personality Pitfalls
  1. Are You Mentally Strong: It takes a certain attitude to be a successful modular home builder. Do you have what it takes to lead rather than follow?
  2. You’ve got to be Analytical: If you can’t take an analytical approach to the decisions you make and try to rationalize things, you are just kidding yourself.
  3. Be Self Critical: As a modular home builder, you need to be willing to self critique. A business owner who is not critical of his or her self is an unsuccessful one.
  4. Lack of Desire: You may be working for a builder right now and think that you can do that because he looks successful and everybody knows he’s an idiot. I want to make money. That’s no reason to start a business. Desire is a burning thing in your chest and without the desire you will crash and burn.
  5. Low Motivation: Just like desire, motivation is critical for business success. If you are lacking motivation, perhaps you are in the wrong business. Get Motivated or get a job at WalMart.
  6. Over Confidence in Expansion: While expanding may be a necessary part of business, if you become over confident in your ability to expand, your business will surely flop. I have seen many builders get into the restaurant business because they like to eat and think it would be easier than building houses. Putting up another model home in a remote area might be just as disastrous.
  7. Assuming: A lot of builders make assumptions about the business and guess what? They’re usually wrong. Get the facts and stop making assumptions.
  8. Failing to Take Responsibility: When you are an entrepreneur, you have to accept responsibility for failures in your business; you cannot simply shirk them off onto someone else’s shoulders. Building someone’s home is a lot of responsibility.
  9. Procrastination: If you procrastinate, or are lazy, or otherwise simply cannot get things done, you are NOT suited to be a builder.
  10. Being Overzealous: OK, you’ve opened your doors, advertised and you’re going to build 50 homes in the first year! Yep, that’s a real possibility!

Finance Pitfalls
  1. Not Having Enough Money: Cash is KING! You’ve got to have it in savings or lines of credit. If you are not prepared financially, you will sink.
  2. Credit Rating: You will run across situations where loans and other assistance is required, but if your credit is destroyed, your business will crash and burn!
  3. Control Your Spending: Overspending on your credit card, for example, without any thinking or research can have a serious negative impact on your financials.
  4. Budgeting: Budgeting is a vital part of running a business smoothly, so make sure yours is good! Poor budgeting will prevent you from getting a handle on your finances.
  5. Unrealistic Targets: If your financial targets are unrealistically high and you continue not to meet them, your business will never succeed. You need to realistic in setting goals.
  6. Be Organized: When it comes to financials, organizing is absolutely vital. Keep yourself organized and keep your financials in order and you will succeed.
  7. Be Honest: To yourself or to your employees, dishonesty can destroy the financial standing of a business.
  8. Taxes: Pay your taxes as often as you can. Work out a basic plan, stick to it and always be honest about your taxes if you want to prosper.
  9. Discounts: Work with your vendors and ask about discounts. Some offer them if you pay your bills within their terms. Think of a missed discount as an expense.
  10. Set Goals: Plan how many homes you can build and set your business goals accordingly. Review the number of homes being built and adjust your goals to meet the new numbers.


Advertising Pitfalls
  1. TOMA: Top of Mind Awareness. Create ways that people will think of you first when they are looking to build a home. Watch those Geico ads again and again.
  2. Update Your Website: There is nothing older than yesterday’s news and if your website still has offers and open houses from 2007 on it, get on the ball and update it.
  3. Word of Mouth: Word of mouth is actually a powerful marketing tool. What are you doing to spread the name of your business?
  4. Choose the Right Advertising Medium: Advertising is everything. Choose the right medium or your business may flop. Hard. Remember, 90% of all new home buyers start their search on the Internet.
  5. Advertising Budget: Stick to a budget when you pay for advertising. Do not go over your budget no matter what.
  6. Track Your Advertising: If you have a website, consider adding “Site Meter”, a free widget that will tell you how many people are visiting your site and what they are viewing. If you can’t track your advertising sources, you’re doing something really wrong.
  7. Picking the Wrong Modular Factory: Is your modular factory doing what it takes to bring you leads and training? If not, they’re the one you need.
  8. Choose a Memorable Name: “Jack’s Houses” may be an accurate statement, but will it really draw customers to you? Your name is half of your branding. Can your customers remember your name?
  9. Business Cards: Carry business cards at all time and be prepared to pass them out at all times.
  10. Poor Business Cards: Forget cheap business cards. Buy nice, legible and attractive business cards. Don’t print them on your computer, that is so tacky!


Networking Pitfalls
  1. Rabbit Hole Syndrome: Detaching yourself from the people around you is an excellent way to destroy your business.
  2. Talk With Other Builders: Networking is a powerful part of business. If you fail to network effectively, you will surely crash and burn. Get on the Internet and find builders like yourself and find out what they are doing to battle this recession. Join your local NAHB chapter.
  3. Good Employees: Pay close attention to who you recruit and hire. Recruiting is an art: look for employees that will stay for the long term. Don’t forget, if you hire someone and you get the feeling almost immediately that it isn’t going to work out, get rid of them…fast.
  4. Don’t Badmouth Your Competitors: You don’t have to like your competitors, but you do have to cooperate with them. Remember, what goes around, comes around!
  5. Offer Your People Benefits: Offering benefits to your staff is the best way to keep them around. If you don’t offer any incentives, they will go on to bigger and better things. Not every benefit has to cost you a lot of cash. Buying a gift card to Olive Garden for one of your employees and their family will go a long way. Happy spouse theory.
  6. Staying Informed: Stay informed with what is current in your industry, or your competitors may pass you by.
  7. Keep Things Fair: Keep things fair with your competitors. Don’t steal ideas or products. Respect one another even if you are competing.
  8. Cold Calling: Cold calling is not the answer to networking. Meet your prospects in person first. If you really think cold calling is the answer, get the ultimate list…The Yellow Pages! Surely someone in it wants a home.
  9. Don’t Get Too Personal: Getting to know your prospects and customers is a great way to spread the good word, but getting too personal can be a deal killer.
  10. Don’t Drink at Work!: Just because there is alcohol in the office or in your vehicle doesn’t mean you have to drink it. Never drink around prospects, customers or your employees. One slip of the tongue can cause you to crash and burn!

Thursday, January 18, 2018

Time and Seating Running Out for Jan 24th Modular Symposium

Only few days left and only a few seats remain for the "Future of Modular in the East" Symposium.



CLICK HERE for more information and to make a reservation.


7 Red Warning Flags You’re Not Closing the Sale

Just as in poker, new home buyers have certain “tells” that indicate their true hand.

There’s nothing's worse than spending days, weeks or even months working with a prospective new home buyer who has no plan on buying a new modular home. All the time they are talking with you, they are house hunting with their Real Estate agent.
Odds are that prospect probably showed his or her hand several times—you just didn't see it. Stop wasting your time.



The following seven red warning flags are surefire giveaways that your prospect will never close on the deal. "We're Waiting on Our House to Close" This is stalling tactic a lot like the old “the check is in the mail” excuse some people use to buy more time. The check is rarely in the mail. When you hear someone is waiting on something to happen in order to close on your deal, whether that's true or not, the chances are really good your deal will fall through.
In a lot of instances the prospect haven’t even listed their home for sale or found a building lot, applied for a mortgage, etc. True or not, the success of your deal is contingent upon a third, uninvolved party, greatly hurting your odds of closing the deal. If you experience this, try negotiating terms until that deal comes through, or, even better, try to make the third party irrelevant to your deal. If they balk, there’s your "tell."

General Questions
People who are serious about buying something ask a lot of hard questions as they try to fit your cost estimate into their budget. They see themselves owning it and are thinking of things they’ll want in their new home.
Casual new prospects will ask general questions like how long does it take to build a modular home, how much can it save by going modular and so on, but serious new home buyers will ask about warranties, energy savings, standard vs upgrades, high performance, etc. If they're asking too many general questions, that's your “no deal” tell. Too Many (or Too Few) Details People who are backing out of a deal often give the person they’re backing out on way too many details. The more elaborate and extreme the details are, the greater the likelihood they’ll back out. It’s a guilt thing. The converse also holds true—if your potential new home buyer is overly vague or a bit dodgy, they're likely backing out as well. Excuses, Excuses Modular home builders and salespeople call these objections. I call them the foreshadowing of a lost sale. Sure, there are legitimate objections and any good modular builder knows (and has heard) them all. But if you listen really closely, you can hear when objections turn to excuses.
For instance, if you’ve not only responded to all the objections, but you’ve shown potential new home buyers how they can actually own the new modular home they want, and out of nowhere you hear, “Well, I sort of promised my wife I’d consult with her father about this before we make any decision. He knows about modular houses better than I do.” Whether there’s really a father or even a wife isn’t the point. The excuse (aka, an irrelevant objection) is just a sign you’re not going to a signed contract with a check to deposit. "Let Me Call You In Six Months" If you hear this, you’re certainly not going to get the sale today and you’re probably not going to get it in six months either. Why? Because if a prospective new home buyer has a need at all, they have that need right now.
If the “call me in six months” is preceded by a request for more pricing, looking at different plans and other services, then the “call me” request may be legitimate, but don’t bet on it.
Time delays, without actions or commitments, are a big tell that there is no deal to be had. Time Management Issues You have a hard time getting a meeting with your prospective buyers. They’ve cancelled or rescheduled several times already. You finally get to the appointment and get to talk to the buyers and then during the meeting you hear, “We can’t make any decision on this today, but I’ll give you a call back next week.” Which they don’t. Remember, they contacted you first about building them a new home and now can’t find the time to discuss it with you.

People with time management issues will always have time management issues. You don't need them as a client. Move on

Up for a Challenge
This is my favorite. Before every meeting with the prospects they Google about the most irrelevant things and then quiz you about them during the meeting. They challenge your knowledge at every step of the process. If you have the stamina to actually meet every one of their challenges and get a signed contract, the battle of wits will now continue through the entire building process.
Asking questions of a builder is standard stuff and you have probably heard it all but when those questions become a boxing match with the prospect and the prospect loses, kiss the sale goodbye.
In this case, that would be a good thing.

Wednesday, January 17, 2018

Modular’s Presence Means World Domination

Modular construction is such a ubiquitous term covering many types of construction methods. This writer is old school and looks at modular as a six sided module built within a factory to IRC standards, shipped to the job site and set in place with a crane.

But the world looks at the term modular in a much broader sense. There are flat pack homes, manufactured homes, 3D printed homes, steel and concrete. Even wall panel and SIP factories are now calling their product modular.
Combining different types of construction methods on one project is rapidly gaining a foothold. With this type of construction-integrated manufacturing, it is estimated that 10% of traditional site build contractors in the US could disappear over the next five years. There is no doubt that modular construction and construction-integrated manufacturing is playing an increasingly important role all over the world. Modular is expected to rise 6% globally by 2022, with some countries already leading the pre-fab charge. Sweden is a model for modular home building — around 84% of detached homes built in the Scandinavian nation use prefabricated timber elements.
Compare this against the U.S., Australia and the UK where the figure is just 5%, and Sweden is practically a modular world leader. Meanwhile, third-world countries are considering how prefab can meet their housing shortages and cost constraints. Nigeria is one example that is taking a long look at modular housing to meet its crippling housing shortage — close to 20 million units at the last count. In Japan, around a quarter of all new houses are prefabricated. Japan’s success shows both the quality of assets manufactured in controlled conditions and how many new entrants they attract. As well as market leaders Sekisui House and Daiwa House, Japanese retail giant Muji recently started developing modules, and Toyota has manufactured prefabs for over 20 years.

Japan particularly prizes prefab construction for its quality and efficiency. Offsite modular construction removes the last-minute changes that can plague onsite construction and reduce the quality of the finished asset. Small wonder from 1963 to 2014 manufacturers built 9 million prefab homes in Japan. With growing skills shortages and a need to build faster and more cost-effectively, it will become a crucial competitive advantage to be able to invest in the right technologies and people and find the right business partners to leverage construction-integrated manufacturing.
My goal for 2018 is to work with the US modular housing industry to find ways to bring skilled labor into the industry and also provide an educational venue for “new to modular” builders where they can learn the best practices of modular construction before they sell their first home.
Join with me in exploring construction-integrated manufacturing through my new series of Symposiums this year. More information forthcoming soon.

Tuesday, January 16, 2018

What If You Ran Your Factory Like a Chick-fil-A?

I love stopping at Chick-fil-A, not only for the food but also to see how organized and disciplined every store functions. The food isn’t bad either.

It occurred to me that there must be a secret to their success that modular home factory management could use to ramp up their sales staff’s performance and bring more builders into the modular home business.
I decided to take a look at what they do differently from all other fast food restaurants that makes them so busy and successful and what I discovered was not really shocking but absolutely brilliant.
Their training process consists of two or three interviews with a Team Leader or Manager and then training that consists of a video curriculum and short tests afterwards. It's not terribly difficult.
Most modular factories I’ve worked for and have observed have little or no formal training program for new sales reps. But I was more interested in what happens after the initial training. My theory is that employee morale is maintained by having good leaders who hire the right people and by the sense of knowing they’re working somewhere special. Every fast food restaurant has a drive-thru but how many have a line of cars that wraps around the building no matter what time of day and has seven or eight registers in the lobby that are operated continuously, especially during peak times?
Even in mall locations, every other place just has one register--period. Chick-fil-A has at least five. That says something, and I think there is a sense of pride that comes from working there. Secondly, management is selected very carefully. If you have the values and the skills to become an operator for Chick-fil-A, then you know that not just anyone is right for your Team. The management must be highly motivated and mature individuals who care about the brand and not just about food service or a paycheck.
These leaders, in turn, keep their workers motivated, who were also hired because of the sense of pride and ambition they demonstrated during the hiring process.
Yes, there are some really good Sales Managers in our industry but as a rule most were given the position simply because they were a good sales rep and the job opened up. There is almost no formal training in our industry for Sales Managers.
A large majority of the cashiers at Chick-fil-A are between 16 and 25. This is rather common at other quick service restaurants, too, but I think this is almost a strategy at Chick-fil-A -- not to accuse them of being discriminatory. I feel that, when hiring, management looks for people who don't have a lot of experience in food service, so that it's not just "another job" or "another restaurant" to them; rather, it's an opportunity to start a career in the industry and represent a valuable brand.
Is this the model for the our industry or do we just hire and/or lure established sales reps from other factories simply because they might bring a couple of builders with them and knowing we don’t have to spend a dime on training a sales rep that must be good because he/she has worked in the industry for more than a year? Most Chick-fil-A stores get plenty of applications each week, so, if the employee’s service and attitude turns out to be not up to par, or they do something stupid, they typically have the luxury of mentoring you only for so long before they will replace you.
Think about this: how many times have you seen a blatant advertisement for working at Chick-fil-A posted on the windows, doors, or walls of their buildings? Most of them generally don't have to seek out the workforce; the workforce comes to them.
There are modular factory sales reps and even Sales Managers that have proven to be sub par and do stupid things but have remained in their job for years simply because nobody is beating down the door wanting to work for you. It all comes down to good training, great leadership examples, and untainted workers who exude positive attitudes and teachable spirits, all because they are proud of what Chick-fil-A represents: great food, great people, and strong ethics.
Now go back and read this one more time and replace Chick-fil-A with your factory and ask yourself if your company is the Chick-fil-A of the modular housing industry or the Burger King.

Monday, January 15, 2018

Carillion, Major UK construction Firm Goes Belly Up, Putting 43,000 Jobs at Risk

The British government has moved to dispel mounting concern about the knock-on effect of construction firm Carillion’s collapse, amid fears for the many companies and workers that relied on it for business.

Concerns mount over the wider supply chain after insolvency of construction company with 450 public sector contracts.
Carillion said it had no choice but to go into compulsory liquidation after weekend talks with creditors failed to get the short-term financing it needed to continue operating. The construction and services company is working on major public works projects, such as the HS2 rail line in northern England, while also maintaining prisons, cleaning hospitals and providing school lunches. Carillion, which managed hundreds of public sector projects and vital public services, collapsed into liquidation after last-ditch rescue talks failed, with a team from accountancy firm PwC drafted in to help manage the process. The government’s Insolvency Service urged Carillion’s 19,500 UK staff to go to work as usual and assured them they would get paid to continue providing services such as school dinners, hospital cleaning and prison maintenance. The prime minister’s official spokesman said that some of Carillion’s 450 public sector contracts could be taken in house, although that was “a decision for further down the line”. Contracts for building part of the HS2 rail link will remain in the private sector, he added. Kier and Eiffage, the other two construction partners, have assured ministers they can build the London to Birmingham section of the line without Carillion. Other companies said they had already drawn up contingency plans for Carillion’s demise, including the UK’s largest construction firm, Balfour Beatty, which expects to take a £45m hit. The PM’s spokesman described the collapse of Carillion as “very regrettable” and said that ministers had been monitoring the situation since the company’s profits warning in July.

The World is Rapidly Accepting Modular Housing

Out of the box: Philippines' prefab village designed by starchitects
On a building site about 50 miles outside the Philippine capital of Manila, construction is underway on a completely new 346-acre town.
But much of the work is taking place elsewhere. In fact, most of the 6,000 homes in the development, called Batulao Artscapes, will be prefabricated -- built in factories and then transported to the site. Expected to complete by 2020, the masterplan comprises 12 different styles of home set across four "villages." Prospective residents can choose from prefabs designed by notable creatives, from artist David Salle to the musician-turned-interior-designer Lenny Kravitz. But given that modular homes were initially created to deliver affordable housing -- quickly and at volume --what can an entire town of designer prefabs offer that conventional settlement can't? For Dutch designer Marcel Wanders -- whose "Eden" house is being made available in Batulao Artscapes -- a large-scale approach makes prefabs more viable for both designers and buyers. "You still need electricity, water, sewage -- it needs a lot of stuff. We'd basically be creating half a product. So I thought, 'Why wouldn't we make a prototype for a developer (who can) build and sell the houses?' "The problem with prefab housing is that while you can buy the house and build it quickly, you have a lot on your plate," he said in a phone interview. "Now you can have a prefab house that has everything you want -- electricity and so on -- that is organized by the developer." CLICK HERE to read the entire CNN Style article.

Sunday, January 14, 2018

Connecticut Modular Farmhouse Balances Modern, Traditional Styles

As architect J.B. Clancy began sketching a country retreat for his longtime friends from New York City, he was looking for the right balance between modern and traditional. Clancy, a principal with Albert, Righter & Tittmann in Boston, refined the drawings with his clients’ input, and each variation included more New England vernacular — a steep pitched roof, a generous overhang of eaves, and a covered front porch — while retaining light-filled, open spaces within.
“They wanted it to feel fresh and new but still fit in with the rural Connecticut landscape,” he says.

To speed the building timeline, the owners hired Huntington Homes of East Montpelier, Vermont, which specializes in energy-efficient, factory-built, modular construction. The house has a superinsulated envelope, and the main rooms are oriented south to capture passive solar heat.

What the owners now call their modern farmhouse sits high atop a rise at the front of their 112-acre wooded property in Litchfield County, Connecticut. A gravel driveway that winds its way up from the road follows a path beside an old stone wall.


Click Here to read the entire Boston Globe article and view more pictures of this great home.

Saturday, January 13, 2018

What Home Buyers Wanted and Built in 2017

At one of the Press Conferences at IBS I learned what new home buyers bought, what they wanted in their new homes, what they don't care about and even a little about tiny houses.



New Homes built in 2017 averaged:
  • 2,627 Sq Ft, same as 2016
  • 46% had 4 bedrooms
  • 20% had a 3 car garage
  • 37% had 3 or more bathrooms


Potential Tiny Home Buyers:
  • 53% of those interviewed by the NAHB said they would potentially buy a tiny house. 28% said yes they will consider buying one while another 25% said they may consider it.
  • 63% of Millennials would purchase a tiny house
  • 53% of Gen Xers
  • 45% of Boomers
  • 29% of Seniors would purchase one


Potential New Home Buyers:
  • 51% of new home buyers are looking for a first floor bedroom suite.
  • 53% want a home office, work space or a family communications center
  • 62% want additional bedrooms with private bath.
  • 32% desire a dedicated game, hobby craft room.


First Time Home Buyers ‘Want List’ in Order of Preference:
  1. Living Room
  2. Laundry Room
  3. Dining Room
  4. Garage Storage
  5. Walk in closet in Master Bedroom
  6. Both a shower stall/tub in master bath
  7. Front Porch
  8. Great Room
  9. Two car garage
  10. Kitchen double sink


Second Time Home Buyers “Want List’ in Order of Preference:
  1. Laundry Room
  2. Living Room
  3. Walk in closet in master bedroom
  4. Two car garage
  5. Garage storage
  6. Kitchen double sink
  7. Dining Room
  8. Patio
  9. Table space for eating in kitchen
  10. Both shower/tub in master bath
  11. Hardwood Flooring
  12. Energy Star Appliances
  13. Great room
  14. Granite countertops


First Time Buyers’ Most Important Factor when choosing new home:
  • Price 60%
  • Location 24%
  • Home Features 8%
  • Home Size 7%
  • Other 1%

Least Desirable Home Features in order by Generation:
Millennials:
  1. Elevator
  2. Golf Course community
  3. High Density community
  4. Pet washing station
  5. Cork Flooring
  6. Only a shower stall in the master bathroom
  7. Wine Cellar
  8. Laminate kitchen countertops
  9. Dual toilets in Master bath
  10. His and Hers baths


Gen Xers:
  1. Elevator
  2. Golf Course Community
  3. Pet washing station.
  4. Wine Cellar
  5. High Density community
  6. Cork flooring
  7. Daycare center nearby
  8. Laminate kitchen countertops
  9. Dual Toilets in master bath
  10. Only a shower stall in the master bathroom


Baby Boomers:
  1. Elevator
  2. Daycare center nearby
  3. Pet washing station
  4. Wine Cellar
  5. Golf Course community
  6. Two story family room
  7. Dual Toilets in master bath
  8. High Density community
  9. Wet bar
  10. Cork flooring


Seniors:
  1. Daycare center nearby
  2. Pet washing station
  3. Elevator
  4. Wine Cellar
  5. Golf Course community
  6. Two story family room
  7. Cork flooring
  8. Baseball or soccer fields nearby
  9. Two story entry foyer
  10. Game room.

The Future Passed You About a Year Ago

The vast majority of modular factory owners, management, builders and suppliers wake up every morning and don’t realize that it’s not 1998 any longer.


That observation was brought home to me while attending the International Builders Show (IBS) in Orlando this week. The changes I saw just from last year’s show were amazing.
Everything from SIP based lumber to Augmented Reality was on display. Speakers at all the different venues were talking about ways to improve your business with many of them giving us a glimpse into the future.
One young woman at a booth featuring a new CAD product summed it up best when she said “The future passed us a year ago and we’re already seeing what we once thought impossible walking in the front door”. I love that line.
But there was one thing I didn’t see this week at IBS…..YOU!

Don’t be like the 3 monkeys not wanting to hear about the future, see the future and most importantly, discuss the future.
With the exception of a couple modular people I didn’t see anyone from our industry there. Not only did you miss all the great exhibits, all the wonderful speakers and all the networking opportunities, you were missing the future.
People everywhere were talking about modular. Case in point. I try to start a conversation about modular everywhere I go. I’m sitting at the window seat on the plane heading to IBS and immediately learn the person next to me is the President of large Baltimore development company that tried modular a few years back. He told me he doesn’t even consider it an option as his company lost a huge amount of money on their first modular project.
Modular construction was not on his radar until we talked about all the ways it could solve some of his problems especially his labor issues. Maybe modular is back in his future.
The point of this is that doing business the way we always have isn’t part of the future. The future is automated wall panel machinery that can do custom walls faster than can be built currently.
The future is the modular builder’s customer seeing the factory process through a VR tour while sitting in their living room.
Visionaries outside the modular construction industries are doing extraordinary things to help improve our industry. They are disruptive, they are young and they are the future of modular construction. Everything from 3D printed homes to better products to imaginative new ways to design a home.
I want to bring a little of this future to you. Some of the top speakers at this years IBS are going to be sharing their glimpse into the future at “The Future of Modular in the East” Symposium on January 24th in Lewisburg, PA.
If you can’t spare one day to listen to what has already happened and what is coming like a rocket into the modular industry, maybe you should just stay home and watch the future run over your business. It takes no prisoners!
CLICK HERE to learn more about my January 24th Symposium and register today. The future waits for no one.